Your clients are already asking about social media. If you don't offer it, someone else will, and they might take the rest of the account with them.
Here are 10 reasons marketing, web design and SEO agencies should offer social media management, and how to do it without hiring a social team.
More revenue, happier clients, no new hires
Social media is a monthly retainer that fits alongside web, SEO and PPC work.
White label partners let you offer it under your brand while specialists do the work.
10 reasons to add social media management
Each one adds up to a stronger agency.
Recurring revenue
Monthly retainers smooth out project income.
Higher client value
More services per client means more revenue per account.
Better retention
Clients who buy more from you are less likely to leave.
Clients already want it
It's one of the most requested marketing services.
Protect your accounts
Stop competitors getting a foot in the door.
Joined-up results
Social supports SEO, web and paid campaigns.
Easy to sell
Every business understands what social media is.
No new staff needed
White label partners do the work in your name.
Faster growth
Add a new service without the overheads.
How to add social media to your agency
You can be selling it within a week.
Look for quality, reliability and white label branding.
Wholesale cost plus a margin that suits your clients.
Start with the ones who've already asked.
Your partner handles content, posting and reporting.
Resell 99social under your brand
We work with agencies across the UK, managing social media for their clients behind the scenes.
Find out more about reselling 99social or read white label versus in-house.
Agency reselling FAQs
Can my agency offer social media without a social team?
Yes. White label social media management lets you resell a done-for-you service under your own brand while a specialist does the work.
What is white label social media management?
A partner creates and manages social media for your clients, under your agency's name. Here's what white label social media management is.
How much margin can an agency make?
It depends on your pricing, but reselling at a markup on wholesale rates is common, with no salaries or overheads to cover.
Will clients know someone else does the work?
Not unless you tell them. White label partners work behind the scenes in your name.
