Recruitment is a crowded market, and a useful blog is one of the best ways to stand out. It brings candidates and clients to your website through search, shows your expertise and gives you a steady supply of content for social media.
Here are 25 blog post ideas for recruitment agencies, split between candidates and clients, plus a few that work for both.
Answer the questions people already ask you
Candidates ask about CVs, interviews and salaries. Clients ask about hiring, retention and the market. Every common question is a blog post.
Pick your sector and write for it. Specialist content beats general advice.
10 blog ideas for job seekers
Help candidates and they'll come back when they're ready to move.
How to write a CV for your sector
Specific to the roles you recruit for.
Common interview questions
And how to answer them well.
Salary guide
What roles pay in your area and sector.
How to resign professionally
Including a template letter.
Handling a counter-offer
Should you accept it?
Video interview tips
Lighting, sound and body language.
Changing careers
How to move into your sector.
Questions to ask at interview
The ones that impress.
LinkedIn profile tips
How to get found by recruiters.
Your first 90 days
Making a great start in a new job.
10 blog ideas for hiring managers
Show employers you understand their challenges.
How to write a job advert that works
With before and after examples.
Market update
Salaries, demand and skills shortages this quarter.
Reducing time to hire
Practical steps for faster recruitment.
Retaining your best people
What makes staff stay.
Interviewing well
Questions that reveal the right candidate.
Contract or permanent?
Which suits your situation.
Employer branding
Why candidates research you before applying.
The cost of a bad hire
And how to avoid one.
Onboarding checklists
Getting new starters up to speed.
Hybrid and flexible working
What candidates expect now.
5 blog ideas that work for both
These build your reputation with candidates and clients alike.
Meet the team
Your consultants and their specialisms.
Success stories
A placement that changed someone's career.
Industry news
What changes in your sector mean for hiring.
Employment law updates
Explained simply, without legal advice.
Your community work
Events, charity and local partnerships.
Blogs and social media for recruiters
We write blogs and social content for recruitment agencies, and share your vacancies in a way that gets them seen.
See our social media post ideas for recruitment agencies or our recruitment agency social media management.
Recruitment blog ideas FAQs
Why should a recruitment agency have a blog?
A blog brings in search traffic from candidates and clients, shows your expertise in your sector and gives you useful content to share on social media.
How often should a recruitment agency blog?
Once or twice a month is enough for most agencies, as long as the posts are genuinely useful. Here's how often small businesses should blog.
Who should we write for, candidates or clients?
Both, but separately. Write some posts for job seekers and some for hiring managers, and make it clear who each post is for.
How do we share our blogs on social media?
Turn each post into several social posts. Here's how to repurpose blog content.
Can an agency write our blogs and social posts?
Yes. See our social media management for recruitment agencies.
