Everyone nowadays keeps their mobiles or devices near to them whatever they are doing. Either busy in some official task or spending leisure time, mobiles are kept nearby to check their social media notifications or any ad breaks. This is so common nowadays and almost a routine for everyone.
This is a common practice and trending nowadays because it makes sense as well. We keep the phone nearby in case some texts or calls might be there. Along with that, we know that we can check the Facebook or Instagram feed anytime through the same device.
Same is the case with Instagram. Everyone engaged with their devices checking social feeds almost throughout the day and engaging there followers. This makes it easy and accessible for them to know about the recent ad updates. To get followers and engagement we suggest to buy real active Instagram followers from any trusted source.
As TV ads are expensive, this is a problem from an advertising perspective and they are looking towards viewer count, this habitual behaviour has reduced its effectiveness. There is another side to this also that how significant is this?
A Facebook research team in this regard has sought out its latest report that follows along TV-viewing and second-screening behavior across six countries that are Brazil, France, Germany, Indonesia, UK, and the US. The key findings of the summary are given below;
The team of Facebook found that during TV shows, viewers pay attention to their mobile devices and almost 25-28% of the time is given to them. Sometimes this increase to over 50% on an average during ad breaks.
These results may vary from region to region as well. For example, In the US the gap between programming ad and breaks is quite close which shows that TV viewers are shifting to and for from TV to their mobile phones.
In the case of Brazil, the change between the two elements remains far more pronounced. Here arises a question that Brazil’s TV shows are fine, or their ads are poor? The study reveals that younger participants were more involved in this activity than older ones during ad breaks.
People in the age group from 15-25 check their smartphones almost 60% during the TV ads while people in the age group above 45 did so about 40% of this time. The reason behind might be that those who have grown with mobile phones are more eager to check them so often as compared to those who got the devices later. Anyhow during non-ad TV programs, the difference was quite insignificant among generations.
The above findings reflect the young generations becoming blind and less interactive towards traditional advertising. This is so because they have other charming options at the ready so interest level towards TV ads fall.
According to Facebook, older generations are more habitually attached to sitting through the ads because they have no or less other options to switch on.
Contrary to this, younger people have lots of other content options, so they know very well they don’t have to sit and get bored there. They can easily shift their attention and return whenever they wish to.
This is the only difference among the generations of different age groups.