Whether you’re just starting out or you’ve been running a dog walking business for a while, you’ll know it can be tough to find new clients.
Recommendations and word of mouth from friends and family is often the best starting point, but if you’re struggling to break the barrier and make some real progress, then you should consider setting up dedicated social media channels for your dog walking business and posting lots of engaging content.
With the right social media strategy, you can position your dog walking business as a trustworthy and authoritative player in your niche and find lots of new customers in the process.
To give you a helping hand, we’ve put together an infographic offering some social media tips for dog walking businesses.
Infographic: Social media tips for dog walking businesses
Take lots of photographs
Images and videos always perform well on social media, but when there’s a cute little doggy involved, people get even more excited, sharing and tagging their friends. Take pictures, but get permission from the owner before uploading.
Give advice to dog owners
Rather than posting exclusively about your services, show potential clients how passionate you are about dogs by sharing tips on how to care and look after a furry friend. Create custom graphics with your branding to go the extra mile.
Ask clients to review you
Ask satisfied clients if they’d give you a review on Facebook, or tweet about your services so you can retweet it. Testimonials and reviews are trusted as much as recommendations from friends. It’s important to get as many as you can.
Share other people’s content
Source cute images and videos on social media and on Reddit, and share them with your followers to keep your account ticking over with new content. Always ask for permission and give credit before you do to avoid being penalised.
Promote your free trials
If you want to encourage your followers to sign up for your dog walking services, offer a free trial and shout it from the rooftops with regular posts and reminders to maximise engagement. Custom graphics or videos will help.