Writing a good blog post takes hours. Sharing the link once and moving on wastes most of that work.
Repurposing lets you turn one blog post into a week or more of social media content, reach people who would never click through to your website and keep your feed full without starting from scratch every time. If you're new to the idea, start with our explainer on what repurposed content is.
One blog, many posts
Pull out the key points, stats, tips and quotes from your post, then turn each one into a format that suits the platform: a carousel for Instagram, a text post for LinkedIn, a short video for TikTok.
Spread them out over a few weeks and link back to the full post where it makes sense.
How to repurpose a blog post in five steps
Follow this process for every new post, and work back through your best old ones too.
Start with your most visited or most useful posts. Evergreen advice works best.
List the key tips, stats, quotes, questions and examples.
Carousels and Reels for Instagram, text and documents for LinkedIn, short videos for TikTok.
Short and punchy for Instagram, more detail for LinkedIn. Never just paste the intro.
Space posts out so the same idea doesn't appear twice in a week.
10 ways to turn a blog into social posts
Mix these up so your feed stays varied.
Carousel
Turn a list post into a swipeable slide for each point.
Quote graphic
Pull out one strong line and design it as a graphic.
Stat post
One surprising number, with a sentence of context.
Short video
Talk through one tip to camera in under 60 seconds.
Text post
A LinkedIn post that tells the story behind the blog.
Poll
Turn a question from the post into a quick vote.
Myth versus fact
Pick a myth the blog busts and lay it out simply.
Checklist
A simple graphic people can save for later.
Behind the scenes
How and why you wrote the post.
Newsletter snippet
Lead your email with one tip and link to the full post.
Repurposing dos and don'ts
Do
- Update old posts before you repurpose them
- Give people value in the post, not just a link
- Adapt the tone for each platform
- Track which formats get the best response
- Repurpose your best performers more than once
Don't
- Copy and paste the same caption everywhere
- Share every point in one go
- Repurpose posts that are out of date
- Forget your call to action
- Expect the link to do all the work
Let us turn your blogs into social content
We take your blogs, newsletters and videos and turn them into posts for every platform you use, written in your voice.
See the platforms we manage or read more about scheduling your content.
Repurposing FAQs
What does repurposing blog content mean?
It means taking the ideas in a blog post and turning them into new formats for social media, such as carousels, short videos, quote graphics and polls. You're reusing the thinking, not copying and pasting the post.
How many social posts can I get from one blog?
A good, detailed blog post can usually give you five to ten social posts over a few weeks, across different platforms and formats.
Should I just share the link to my blog?
Share the link too, but don't rely on it. Posts with external links often get less reach, so give people the useful part in the post itself and put the link in the comments or your bio.
Is reposting the same content on every platform a problem?
Not if you adapt it. Change the format, length and tone for each platform. Here's more on posting the same content across platforms.
Can an agency repurpose our blogs for us?
Yes. We regularly turn clients' blogs, newsletters and videos into social content. See the platforms we manage.
