The holiday park industry can be a tricky one, with huge fluctuations in bookings around specific seasons and often being at the mercy of the weather too.
This means that effectively marketing your park is hugely important, so here are some quick tips on how to promote your park to its fullest potential.
Collaboration
As in any business, it makes sense to team up with other businesses in the local area if you’re working to attract the same clientele (as long as they’re not a competitor, of course).
Doing so can be hugely beneficial to you both, so make sure to network with local restaurants, bars and attractions to see what you can do to win new custom, whether that’s running promotions with each other, helping to promote each other or referring guests to each other.
Assuming your park is in a tourist hotspot, there should be no shortage of fellow business that you can look to work with.
Promotions
Speaking of promotions, there are a number of ways that you can try to boost visitor numbers.
People always love to receive something for free, so consider offering rewards such as a free night’s stay or a free meal.
Of course, you’re going to have to absorb the cost of that free night or meal, but if it gets more people into the park, then it’s going to be worth it in the long haul.
Loyalty cards are increasingly popular, as they’re something which the guest will keep with them and see on a regular basis, keeping the park fresh in their brains and encouraging them to spend money there.
Building an Email List
Email is another effective marketing channel which you can use, but it’s important that you have a healthy list of prospects to send to in the first place.
One of the best ways to do this is, while also serving another purpose is encouraging your guests to give feedback on the park.
Not only does it help you figure out what you’re doing right and wrong, but it also allows you to capture emails, meaning you’ve got the contact details of hundreds of leads when it comes to your next marketing push.
You’ll also want to invest in a quality park management solution such as EliteParks, which not only helps to manage your leads and sales but serves a number of other park management functions too.
Social Media
Social media is an increasingly important part of marketing for any business, but it’s important to know how to get the most out of it.
It’s important to remember that social media isn’t just about directly selling to prospective guests, rather, it should be used to share your knowledge and expertise of the park and local area and build up relationships with prospects and other local businesses and groups.
Of course, it can also be used to share promotions and offers, but ultimately, social media is a platform to engage with potential holidaymakers.
For a more in-depth look into how to effectively use social media to market a business, check out this guide from Sprout Social.