Social media is one of the easiest jobs to put off and one of the most noticeable when it slips. That's why so many small businesses hand it to an agency.
Here are the 12 biggest benefits of outsourcing your social media, plus what to look for in an agency and how to get started.
More time, better content, less stress
Outsourcing gives you a consistent feed, professional content and expert advice, for less than the cost of hiring.
You stay in control of your brand and your accounts, without doing the work yourself.
12 reasons to outsource your social media
Every business is different, but these are the reasons clients give us most.
You get your time back
Spend the hours on running your business instead.
Consistency
Posts go out every week, even when you're busy.
Professional design
Graphics and video that match your brand.
A team of skills
Writing, design, strategy and platform know-how in one place.
Cheaper than hiring
No salary, National Insurance, pension or holiday cover.
Up to date expertise
Agencies keep up with algorithm and feature changes.
Fresh ideas
An outside view of your business sparks new content.
Faster replies
Comments and messages get answered promptly.
A clear strategy
A plan built around your goals, not random posting.
Reporting
Know what's working and what isn't.
Scalable
Add platforms or services as you grow.
Less stress
One less thing on your to-do list.
Choosing an agency
Do
- Ask to see examples from businesses like yours
- Check who'll be your day-to-day contact
- Make sure you keep ownership of your accounts
- Look for clear pricing and no long contracts
- Ask how content approval works
Don't
- Choose on price alone
- Sign a long contract before you've seen results
- Hand over passwords when business access tools exist
- Expect instant results. Give it three months
- Go silent. Share news and photos with your agency
Outsource to 99social
Plans start at £99+VAT a month, with a dedicated UK-based account manager and no long contract.
Read about your first 90 days with a social media manager or get started today.
Outsourcing FAQs
What does outsourcing social media mean?
It means handing some or all of your social media to an agency or freelancer: planning, creating content, posting, replying and reporting.
Is outsourcing better than hiring in-house?
For most small businesses, yes. You get a team with design, writing and platform skills for less than the cost of one employee, with no recruitment or holiday cover to worry about.
Will an agency understand my business?
A good one will. Expect an onboarding call, questions about your customers and tone, and a chance to approve content before it goes live.
How much control will I have?
As much as you like. Many clients approve content in advance, and you keep ownership of your accounts at all times.
