If you run a digital agency, then the chances are that you offer services like marketing, graphic design, web development, SEO and pay-per-click – and maybe social media marketing, too.
If you don’t already offer social media management as a service, but you think your customers would be interested, consider outsourcing your clients’ social media, rather than hiring a member of staff.
There are lots of benefits to doing so, and below, we’ve rounded up five of the biggest.
The most obvious benefit to outsourcing your clients’ social media campaigns is money.
Taking on a new social media marketing executive will set you back at least £1,500 per month – and that is without the costs associated with training, development, insurance, heating, electricity, and tools and software for their role.
When you outsource to a company that offers social media management UK-based, you’ll be able to pick up social media plans from as little as £99 per month.
Not only does this leave you with a considerable opportunity for profit, but it also allows you to offer an affordable service to your clients.
You’ll get a better service
Anyone can post content on Twitter, Facebook and Instagram, but it takes time to develop the skills to take on new clients, create relevant promotional material, and generate engagement and interaction with a follower base.
Your staff can, of course, learn on the job, but it does not make sense for you to use clients as ‘guinea pigs’ – if they’re paying for a service, it needs to be good.
When you outsource your social media marketing to another company, they’ll be able to deliver a high-quality service and be accountable to you.
If they mess up, they could lose you as a client, and so they’ll be working hard to ensure they deliver results to your clients and keep them happy.
Consistent level of service
When it comes to social media, consistency is key. If you want to find an audience and engage with them, you need to develop a clear brand voice and post in the same style and manner every day.
The same goes for frequency – if you’re busy one week and don’t have time to update your clients’ social media accounts, they’ll be left disappointed and may choose to look elsewhere.
A social media management company can offer a consistent level of service 365 days of the year.
No pressure to take on new staff
We all know that the marketing industry is cut-throat – you may be at the top of your game with hundreds of clients one day, and lose them all the next.
As such, it can be hard to commit to new full-time members of staff, and so you may be reluctant to offer a new social media service.
When you work with an agency, there’s no pressure to hire new employees – you can sign up a new client ad-hoc, and rest assured in the knowledge that, if they drop off or cancel their plan, you won’t have to worry about paying a member of staff who isn’t generating any revenue.
Sets you apart from your competitors
Finally, there’s the benefit of competition.
It can be easy to fall into the ‘one stop shop’ attitude and try to offer your services the world and beyond, but if you can’t deliver a great level of service, then they’ll naturally look to your competitors.
But the same can be said if you don’t offer social media – a client may be looking for an agency that can offer everything they need in one place, and so knowing that you can give your clients a great level of service and keep them on your side.
If you’re looking for white-label social media management, get in touch with the experts here at 99social. We offer affordable social media plans from as little as £99 per month and work with agencies across the UK on delivering a discreet, professional and results-driven service.