Social media is free to use, so paying someone to manage it can feel like an unnecessary expense. But free platforms don't make free content, and doing it badly costs more than you think.
Here's what you get for your money, how to measure the return and how to make the case to your boss, business partner or finance team.
You're paying for time, skill and consistency
A managed service gives you regular, professional content and someone to handle replies, for less than the cost of doing it yourself properly.
Set clear goals, track the results and review after three months.
What a social media manager actually does
It's more than just posting.
Strategy
A plan built around your goals and customers.
Content creation
Copywriting, graphics and video in your brand style.
Scheduling
Posts go out at the right times, every week.
Community management
Replies to comments and messages.
Reporting
What's working, what isn't and what's next.
Expert advice
Platform changes, trends and what your competitors are doing.
How to get it signed off
If someone else holds the budget, these five steps make the conversation easier.
How many hours does social media take now, and who's doing it?
More enquiries, bookings or followers, with numbers attached.
Three months with no long contract keeps the risk low.
Look at the results together and decide what's next.
Plans from £99+VAT a month
No long contracts, a dedicated UK-based account manager and content you approve.
Paying for social media FAQs
Is paying for social media management worth it?
For most businesses, yes, if it frees up your time and keeps your feed consistent. The return comes from enquiries, bookings, sales and a stronger reputation over time.
How do I measure the return?
Track enquiries, website visits, bookings and sales from social media, and compare them with the monthly cost. Our guide to measuring social media ROI explains how.
How do I persuade my boss to pay for social media?
Show what it costs to do in-house, what competitors are doing, and set clear goals and a review date. A short trial with no long contract reduces the risk.
How long before we see results?
Expect to see engagement improve within a few weeks, with enquiries and sales building over three to six months.
How much does it cost?
Our plans start at £99+VAT a month. Here's a cost versus results breakdown.
