You are not alone if you believe you should be using social media more in your business but are unsure how to get started.
It’s okay if you are not sure if they have the time, resources, or expertise internally to tackle it.
Here are a few reasons why you should outsource your social media, rather than doing it In-house by delegating the duty to a current employee.
Should you outsource? Here’s why.
Allow time for other responsibilities for your employees.
Instead of giving your current employees yet more tasks to complete especially if they’re already “packed”, why not give them more time to focus on what they do best.
It takes a lot of time to get to know social media and stay up with the constant changes. It can also be a distraction for employees if they spend all day on social media and aren’t paying attention to workplace activities.
79% of customers want a reaction to their social media posts within 24 hours. As for the customers who complain, roughly 42% of them expect a response within that very hour! The other 62% make unfavourable social media remarks about a brand that didn’t attend to them and how they have ceased doing business with them.
Do you have time to monitor and answer all of those comments, both positive and negative, since social media is open 24 hours a day, 7 days a week? It’s a sign that you should outsource to someone else.
It’s much cheaper
Typically, outsourcing is less expensive than recruiting someone in-house. Many smart businesses particularly small and medium-sized businesses are opting for outsourced marketing these days.
Over the last eight years, the worldwide outsourcing market has nearly doubled in size and is predicted to continue to increase in the future. Outsourcing is far more cost-effective, resulting in workforce cost savings of about 70%! Let’s explain it.
When you hire a new employee, say a $60,000-per-year social media manager, you must pay for onboarding, their salary, insurance, PTO, and any other perks your firm provides. You’ll also require someone to supervise the employee. They’ll also expect regular raises in the future.
However, the cost of outsourcing your social media to an agency might range from $1,000 to $20,000 each month. It’s quite an enormous range you must agree. But the point is that you should be able to discover an agency that provides the services you require while remaining within your financial constraints.
You keep up with the current trends.
However, it doesn’t believe in following trends he’s mistaken. Fine, your business is on Facebook, Instagram, and Twitter. But have you tried TikTok yet? Because if you haven’t, it’s currently the biggest thing happening, everyone’s there!
It’s challenging to keep up with the latest trends in social media because it’s an ever-changing landscape. However, it’s a job for someone who lives and breathes social media as a profession.
A fresh take on things
So, you know everything there is to know about your clients and your business. However, it’s easy to get stuck in the same “bus” and keep posting the same types of content day in day out.
You may not take this seriously but, customers are watching how your company interacts with customers on social media and what you say. A blunder or miscommunication can be disastrous for your brand. If you bore your audience, they will migrate to your competition.
Outsourcing gives you a fresh take on things, new ways of phrasing, and a different perspective on topics you deal with daily.
Your story is told
It’s not all about the number of followers, likes, and sales on social media. It’s all about forming a community, reacting to current events, and praising others. Experts in social media will find new ways to communicate with and respond to customers, magnify your messaging, and convey your story in novel ways.
It takes a lot of time to get to know social media and stay up with the constant changes. Instead of adding to your current staff’s (or your own!) daily workload, allow them time and space to focus on their skills. Your company will gain from it, and your staff will be happy as a result. Outsource to a social media agency and focus on your work.
You get experience in advertising
Does only a small percentage of your followers on Facebook see your organic post? Is your target audience even on Facebook? Don’t just pay for advertising, because everyone else does.
Most businesses understand the importance of setting aside money for social media advertising. However, you must be present where your ideal customer spends their time, and each platform has its own set of advertising restrictions.
Social media specialists will know which platforms are best for your brand, how to showcase your brand voice in images and content, and how to test and track so you can get the most out of your ad money.
Benefit from specialists
We are no longer living in an era where you could devote simply two or three hours per week to a social media marketing company or outsource it to an intern. Of course with all due respect to the hardworking social media interns.
You obtain expertise from someone who lives and breathes social media by outsourcing. They’ll leverage your consumer expertise, as well as testing and data, to assist you in fine-tuning your plan. It’s time to give the job to a specialist.
If you haven’t yet thought about outsourcing a social media expert, it’s time that you do because it’s very effective for your business.
All you have to do is decide and put aside some little money to outsource a social media expert. You’ll be well on your way to saving money and time if you outsource to a social media marketing business. You’ll also get access to expertise, technology, and other marketing-related services that you wouldn’t get if you did it In-house.