As a marketing agency in the United Kingdom, you’ll know how competitive the industry can be.
It seems like there’s a new “world class” agency opening its doors every day of the week, and with business owners becoming savvier and fussier with their marketing budget, keeping existing clients and encouraging new clients to choose you can be tough.
If you’re looking to scale your business in 2019 and take your organisation to the next level, there are lots of things that you can try.
Below, we’ve rounded up five scalability tips to help you increase your profit margins, get more from your workforce, and rise to the top.
Optimise your processes
If you offer social media management to your clients, then you should think about your current processes and look for ways to optimise them.
For example, if you’re onboarding £300 per month clients, does it really make sense to organize a face-to-face meeting from your office?
Similarly, should you be offering back-and-forth edits of their social calendar before they get started, or offer them weekly phone call catch-ups as part of the service?
Of course, you’ll want to deliver the very best level of service to your clients, but it’s essential that you find the right balance between overdelivering and doing too much.
Find ways to save time and money, and you’ll build a more productive agency that’s rife for growth.
Outsource low-cost campaigns to another agency
In today’s uncertain times, you simply cannot afford to turn away new business, even from clients who are on a tight budget.
However, rather than trying to spread yourself too thinly and offer a cut-price version of your services, you should consider outsourcing the work to an agency that specialises in low-cost social media management.
At 99social, for example, we offer white-label social media management for agencies that are too busy to do the work on their own, and our prices start from just £99 per month, offering considerable markup.
Consider affiliate marketing
With influencer marketing on the rise, more and more bloggers and business owners are looking for ways to add new revenue streams to their bows, and affiliate marketing is one of those.
If you have contacts in the industry who could introduce you to hundreds of new clients and decision-makers, then consider running an affiliate or referral scheme where you offer a percentage of a first month’s sale to whoever brought in the business.
Such bounties don’t have to break the bank – £50 or so is incentive enough to get people interested.
Affiliate marketing is one of the simplest ways to boost your presence, as you don’t have to put in any work, and people will spread the word about your business for free.
You’ll only pay when someone converts a customer, and if they don’t, you’ll still increase brand recognition.
Invest in digital marketing
As a marketing agency, the chances are that you spend a lot of your time on Twitter, Facebook, Instagram, and LinkedIn, and whilst these platforms are great for boosting brand awareness and helping you find customers, they alone won’t turn you into a million-pound business.
Utilising other digital marketing techniques is critical if you want to scale in 2019.
Pay-per-click is the most obvious technique to consider, offering quick-wins to businesses with the right budget, whilst SEO offers a ‘slow and steady’ approach with long-term benefits.
Content marketing should also be part of your plan – as an expert on social media, it makes sense for you to post lots of quality material on how to nail a social media strategy and show potential customers why they should choose you over a competitor, so get started today.
Network, network, network
Finally, don’t underestimate the power of networking.
It’s possible to scale your agency from the comfort of your office chair, but if you really want to spread the word locally or nationally, then meeting with key decision makers face to face is going to be what sets you apart from the competition, and allows you to grow a truly world-class business in no time at all.
Attend every networking event in the local area, and if there aren’t many, then head further afield and go to trade fairs and exhibitions.
Many agencies run their own networking events to bring together business leaders from across their cities to much success, so that’s another option to consider if you’re looking to scale and add new clients to your social media agency.
With the right product, the right marketing strategy, and the right attitude, you will be able to go from zero to hero and become a top social media marketing agency in 2019.
Follow the tips we have offered in today’s article, and don’t hesitate to contact the team here at 99social if you’re considering outsourcing your clients’ social media campaigns to scale.