It goes without saying that social media marketing is one of the best ways to get the word out there about your business in the digital age. With millions of people logging into their socials each and every day, the reach of this type of marketing is undeniably vast.
As funeral directors, you might be wondering how you can utilise the power of social media to promote your business in the most appropriate way. Well, do not fear, we are here to help. We have a plethora of ideas and inspiration on how to best make use of your socials to increase the reach of your business and let people know what you’re all about. Keep on reading to find out how to do social media right for your funeral directors.
Be there for people
Of course, one of the most important things to get right when designing the social media for your funeral directors is to really show people that you are there for them at a time when they will need you the most. The running theme throughout your social media should be that you can provide a sympathetic, reassuring service and that you are consummate professionals at what you do. Make sure you are doing everything you can to ensure your overall image appears approachable and soothing for your potential clients. With every post you create, ensure you check that the tone and message you are sending out aligns with how you want your potential clients to feel about your business.
Sharing emotive content like this can help you show off your “human” side.
Show people what you can offer
It would be helpful to share some images from some of your past events to demonstrate how your funerals can look and to show people some of your offerings. Think about it: your social media can offer potential clients the opportunity to browse through what you offer at their own convenience and in the comfort of their own homes. This is very valuable as it often takes people a while to build up the confidence to start the process, and browsing online is a gentle way for them to do this. Make sure you show a variety of images that represent and include the different budget options that you have available. And of course, always remember to get permission before posting any content of this type.
Taking your services out of the context of a funeral could help.
Discreetly discuss packages
Just like any other business, you need to promote the packages and services you offer in order to show people what their options are and to generate sales. With funerals being such a significant expense for most people, if you can provide various options to suit all budgets then it goes without saying that you will be much more likely to peak peoples interest and secure their business. Make sure you regularly promote your offers and services throughout all of your social media channels to cover all the bases, and, as always, make sure you do so in a sensitive and dignified manner.
Social media is not the place for special offers for funeral services.
Keep your clients in mind
Following on from our last point about promoting your business in a sensitive way, remember to treat the rest of your social media interactions in the same way too. If you receive any enquiries, for example, make sure you respond to them privately out of respect for your potential clients. It’s really all about finding the right balance between business and sales and making your customers feel as though you truly care for them at what is an already difficult time. If you can manage to strike the correct balance here, then social media is a fantastic tool that will inevitably take your business to the next level.
Posts like this break up the “salesy” posts.
Show friendly faces
Did you know that images of people’s faces are often the most clicked on, liked and engaged with posts on social media? Show people your businesses’ human side by posting regular pictures of your staff. Not only is it a popular type of post, but it also has the added benefit of establishing a real connection and personal touch to your company. People will be able to put a face to the person they will be dealing with should they require your services. This will be comforting and reassuring for them. You could even consider sharing a short bio under each image to further make people feel a sense of familiarity with your staff. Remember, this sense of personality is likely what will make people choose your business over another.
Showing your team at work is a great idea – but be sensitive and keep funerals confidential.
If you’re looking for expert, affordable assistance on how to smoothly and effectively operate your funeral directors’ social media accounts, then get in touch with 99social and find out how they can help you.