Accounting and bookkeeping may not be the most vibrant of industries, and your working day will likely consist of sitting in front of a computer working on clients’ tax returns.
Because of that, you may struggle to come up with unique ideas for your social media channels and they may be looking stale, but it doesn’t have to be impossible to keep your Twitter, Facebook and Instagram ticking over with fresh engaging content and encourage individuals and businesses to get in touch to ask about your services.
Below, we’ve put together some social media post ideas for accountants.
Interesting statistics on accounting
The accounting and bookkeeping industry is more interesting than people give it credit for, and if you’re full of facts and statistics, then you could create custom graphics and share them on social media for people to like and interact with.
Indeed, you could talk about the fact that rock legend Mick Jagger and comedian Eddie Izzard started out their careers in accounting, or that accountants in the UK earn more than £13.1 billion in fees annually.
We’ve put together a social media graphic using Canva to show you how easy it is to create your own custom content.
This mock-up took 30 seconds to make
Don’t forget that posts with images or videos attract more retweets, shares, and engagements than those without and that by creating your own custom graphics and content, you’ll stand out from other accountancy firms in your niche who don’t have the time or skills to create their own.
News on the economy and business
We’re living through turbulent times in the United Kingdom, and not a day goes by without a new story on the economy.
Add BBC News and other sources to your bookmarks, and share regular news with your followers to keep them up to date.
Unemployment figures, companies going into administration, changes in tax laws and ‘Making Tax Digital’ and much more will help to position your business as an authority with your niche and encourage people to follow your page.
Tips on bookkeeping and accounts
Not all of your followers will be interested in your accounting or bookkeeping services just yet, but you can still keep them engaged and get them to like and share your posts (which furthers your reach and puts your brand in front of more potential customers) by offering free advice on accounting.
Offer tips and tricks from your own blog, or big names like INC.com
You could share tips on what apps to use to monitor daily expenses, give people tips and tricks on cutting down their tax bills, or even host ‘tax surgeries’ using a Twitter hashtag to boost your engagement levels and get more potential customers to like and follow your page.
Tax reminders and advice
You know more about taxes and accounting than anyone else, including all of the important dates in the tax diary. Schedule reminders so that your followers know when their taxes are due, and tie it back into you offering discounts or packages for small and medium-sized businesses.
Giving advice and tax reminders is a great idea
Reviews from satisfied customers
Sharing reviews and testimonials from your satisfied customers is another way to keep your accounts ticking over with fresh, relevant content.
Custom graphics with testimonials work well
Showing off about the fact you’ve helped a customer save time and money not only makes your business look great, but it increases the likelihood of finding new leads on social media, to be sure to direct people to case studies on your website or a landing page where they can sign up for a free consultation or limited trial.
Goings on in the office
If you work for a small or medium-sized business with multiple employees, a lot can happen in a week.
Whether you’re celebrating someone’s birthday, decorating the meeting room, fundraising for a charity or welcoming a new member of staff, take some pictures and videos and post them on your social media channels.
They let people get an inside look into your business and they pull back the curtain, humanizing your brand and making your business feel more personable.
Show the people behind the accounts
Wrapping up
If you’re too busy to spend time running your social media feeds, hand over the responsibility to someone who has the time.
Here at 99social, we offer social media management from as little as £99 per month, helping you to grow your audience, keep your profiles up to date with fresh, relevant content, and find new leads on social media. Get in touch today to find out more.