If you run an Adult Education business, social media might not be your first priority.
What you might not be aware of is that social media is an excellent tool to not only find new students, but to also keep your current students informed and up to date. If you aren’t using social platforms to your full advantage, you’re simply selling yourself short.
Unfortunately, social media isn’t something that runs itself – especially if you’re hoping to get something out of it. However, coming up with new and innovative content ideas can be tough, especially if you’re drained creatively from the other parts of your job. Not to worry, we’ve got you covered.
Follow these tips, and you’ll take your social media channels to the next level.
Below are our top social media post ideas for Adult Education Companies.
Be in the right Place
Simply having an account on social media isn’t enough. It’s also crucial that you’re in the right place to begin with. People are spending more time on social media than ever, so if you want to reach your target audience, you need to be where they are.
Be deliberate with the platforms you choose, but the platforms worth considering for your market are:
The first three are the most obvious and have their own unique benefits. However, as for Adult Education, YouTube and LinkedIn present a unique opportunity to not only offer value, but inspire both new and existing learners. This leads us nicely into the following point…
People are busy, and rarely feel they have enough time to do the things they really want to do. So how can you make them understand the value your company offers?
Through thought leadership. Sharing ideas and inspiring concepts will not only excite your potential students, but encourage them to achieve their goals with further education.
YouTube is a great platform for this. One way to go about this is to come up with a series on a certain topic, and post videos on that topic on a regular basis, say weekly for example. Consider interviewing the lecturers of your company or other subject matter experts on your topic of choice.
LinkedIn is another great platform that offers a lot of opportunities in your sector. LinkedIn is where professionals network and look for new jobs. It’s also an ideal place to promote your services as a way to help these individuals further their career and professional development. You can post long-form content on LinkedIn as well, meaning you can go into greater depth than is possible on other platforms.
Meet Your Educator Series
On the topic of a series, another great way to promote your business is to introduce the educators you have on staff. These could be short videos with 3 questions, a photo with a short text bio, or a longer interview where they can share their ideas and experience.
This will not only add a human face to your business, but will also build trust with your audience and potential new students.
This is also a great way to engage your staff and keep them motivated in their work.
A great source of content is regular updates on your business. For starters, make sure any and all information that may be necessary for new and existing students is readily available. Consider adding the following info:
- Contact number.
- Opening hours and course dates.
- Campus address, if applicable.
- Prices and course information.
- A link to your website.
You could have this information available in a number of areas, including your Instagram bio, your banner image on your Facebook page or in a pinned tweet.
Outside of this, keep your followers up to date with any other key updates such as new courses or packages. Keeping your audience informed will keep you front of mind when they are in need of your services.
The mains points to remember are:
- Be consistent. Regular posting keeps you relevant and at the top end of people’s feeds.
- Use relevant tags. The best way to give your posts more traction is by using the correct tags.
Juggling this, and your education business can be tricky – especially if you want to make the most of your platforms. Not to worry though, we can help.
At 99social we offer cheap social media management from as little as £99 per month.
Get in touch today to find out more, and don’t forget to follow us on Twitter for social media news, tips and advice.