As an architect, social media might not be the first thing on your mind – especially when you’ve got creative projects and clients to take care of.
However, if you aren’t using social platforms to your full advantage, you’re simply selling yourself short. Social media is a powerful tool at your disposal to connect with new and existing clients, which could lead to new business (something we all want more of).
Knowing where to start can be tricky, even if you have experience with social media. Not to worry, we’ve got you covered. Follow these tips, and you’ll take your social media channels to the next level.
Below are our top social media post ideas for architects.
Choose the right Platform
Even if you’re already active on social media, or looking to get started, the best place to start is by choosing the correct platform. Don’t go all out by starting with every platform at once, choose one and build from there. The platform you choose will depend on your goals. Follow this guide to choose the best platform to start with:
Facebook- Arguably the most well-known platform. Here you can create a business page where you can share images, videos, links and updates with those who have liked your page. It’s also a good platform for interaction as can run polls and interact with your followers directly.
Linkedin- All business. Linkedin can be used to connect with others in your industry, job candidates and potential clients. You can create a page for your business or profiles for your employees where they can network with current or prospective clients.
Twitter- Short and sweet. Twitter has a character limit, so it’s not ideal for longer content. It is useful for quicker updates.
Instagram- Where photos and videos are king and queen. This platform can be useful for architects to show off new designs, client work or the culture in the office.
YouTube- The original online video social media platform. The perfect place to post video content.
Once you’ve selected your platform of choice, it’s time to get posting!
So much of what you’ll do as an architect is visual. So instead of talking about your projects, why not let pictures and videos of your work do this for you?
This is an opportunity for you to get creative. You could do before and after shots to showcase the progress of your projects. This could include video and photo content.
Conceptual designs and completed projects will also be a great source of content for you to share. This will not only demonstrate your creativity and capability but will also build credibility.
Sharing the work you’ve done for clients is crucial to generating more business. When meeting prospective clients, you will no doubt go through a pitch phase where you will likely show an in-depth portfolio. Sharing your client on your social media platforms will act as a mini portfolio that entices people to want to find out more.
This could be video walkthroughs, design progress photos or even client interviews where they share their experience with you. Try to keep this as authentic as possible, the worst thing you can do is to come across as disingenuous.
Keep an eye out on your client’s profiles in case they share any positive content about you. Be sure to like and share!
Sharing industry insights and advice is a great way to build credibility. One way to show people you know what you’re talking about is to share your expertise with them.
This could be in the form of video interviews with your team, long-form blogs or client interviews. You could even consult with other architects. The range of topics you could cover is limitless.
This will build both credibility and trust which are essential to generate new business.
For something a bit more creative, why not host a competition?
Reach out to your audience and invite them to join in on the fun. You could host a design competition, a pitch competition or something more left-field such as lego or random assembly competitions. Give your users a list of random items and see who can construct the best design!
This will increase engagement and humanise your business to your followers.
The mains points to remember are:
- Be consistent. Regular posting keeps you relevant and at the top end of people’s feeds.
- Use relevant tags. The best way to give your posts more traction is by using the correct tags.
Juggling this, and your business can be tricky – especially if you want to make the most of your platforms. Not to worry though, we can help.
At 99social we offer cheap social media management from as little as £99 per month.
Get in touch today to find out more, and don’t forget to follow us on Twitter for social media news, tips and advice.