If you run a beauty salon, you’ve probably built your business on word of mouth referrals, flyers and ads in the local paper. However, people are spending more time online than ever before and if you aren’t making the most of social media, you could be missing out on new clients for your business.
Creating content takes time, and between your regular clients and running the other aspects of your business, it can be hard to find the time to invest in your social media properly!
You’ll be surprised to know that posting content about your salon is rather easy, and it’s no secret that they are one of the most popular trends on social media. However, If you don’t know where to start with social media – don’t worry, we’re here to help!
Here are some great social media post ideas and tips for Beauty Salons.
Recruit your customers to your cause
Fashion magazines and celebrities were once the style icons everyone looked to emulate. However, today’s style icons are now found on social media. We’re sure you will do a great job with your clients, so why wouldn’t they want to show off their fresh look to their friends?
Keep an eye out for when they share your handy work!
In case they don’t do it on their own, ask your customers to tag your business page in any of their photos, along with any hashtags you’ve set up as well. This is digital word of mouth advertising, and there is no better form of marketing.
Make you share these posts in your story as a thank you to your customers! It’s worth noting that new customers do their research on social media as well, so the more user-generated content you have on your page, the more likely you are to have new clients looking to book with you! This leads nicely into our next tip…
Show people the Magic
In your salon, you probably have multiple packages and services that you offer. You may have descriptions of this on your website, but what better way to advertise your services than to show people exactly what your services look like.
You can do this through either videos or photos, however, videos will be more effective here. Make it clear which service you’re demonstrating, so eager new customers know what to order!
Use this as an opportunity to discuss the products you use, show your expertise and explain what makes your service different from others.
Seeing your work with other people will show that you’re trustworthy, which is important because no one will go to a salon they don’t trust.
Before and After shots
Nothing sells a salon quite like a glow up! Share a mix of new clients and regulars, which will show that your clients are part of a community. Be selective of who you share, as you want to make sure there is a very noticeable difference once they’ve finished in the chair.
Share these regularly on your feed, and don’t be afraid to post these photos on your story as well.
This is also a great way to showcase any new services you’re introducing or new products you’re including with your packages.
As a beautician, you’ve probably got some great beauty tips – why not share this with your followers?
Sharing this info will build your credibility and establish trust between you and your followers. This goes a long way to generating new business and bringing existing clients back. You can also recommend products that you sell and show people how to use them at home!
Giveaways and Promotions
Offers and giveaways are a great way to increase engagement, sales and bring in new clients. You can do this in a number of ways, so try to be creative!
To get maximum engagement from your offer, try to build excitement. You can do this by teasing the promotion before it arrives. Share a post or story letting your followers know that something big is coming! Then on the designated date of the promotion, share the good news across all of your platforms, both in photos and stories.
You can also leverage giveaways as a way to get more followers. Set up a prize draw with clear conditions, like the following:
- To enter, like this post, follow our page and tag a friend. Each tag counts as one entry.
- Give a clear deadline of when all entries need to be in.
- Announce the winner on your story and with a post.
The mains points to remember are:
- Be consistent. Regular posting keeps you relevant and at the top end of people’s feeds.
- Use relevant tags. The best way to give your posts more traction is by using the correct tags.
Juggling this, and your business can be tricky – especially if you want to make the most of your platforms. Not to worry though, we can help.
At 99social we offer cheap social media management from as little as £99 per month.
Get in touch today to find out more, and don’t forget to follow us on Twitter for social media news, tips and advice.