For as long as people have owned cars, they’ve needed businesses like you to help keep them clean.
Since you began your car wash and detailing business, you’ve likely found most of your clients through word of mouth referrals, flyers and ads in the local paper. However, people are spending more time online than ever before and if you aren’t making the most of social media, you could be missing out on new clients for your business.
Creating content takes time, and between the day to day running of your business, it can be hard to find the time to invest in your social media properly.
So, if you don’t know where to start with social media – don’t worry, we’re here to help!
Here are some great social media post ideas or car wash companies and detailers.
Car Care Tips
As a cleaning and detailing business, you’ve probably got some great car care tips and insider knowledge on the best products to use – so why not share this with your followers?
Sharing this info will build your credibility and establish trust between you and your followers. This goes a long way to generating new business and bringing existing clients back.
If you have products you sell through a shopfront or an online store, this is also a great way to subtly promote them. It’s important not to be too heavy with the sales content, but instead how your products can help keep your customers’ car fresh!
You could take this one step further and even start a series of product reviews! Even if you don’t sell these products yourself, this can be a great piece of cross-promotion and a chance to share your knowledge and expertise with your customers.
Another great source of content is business updates. For starters, make sure any and all information that may be necessary about your business is available on your page. This way, any new and existing customers can get the info they need simply by visiting your social media accounts. Consider adding the following info:
- Business contact number.
- Opening hours.
- Your business address.
- Prices or package information.
- A link to your website.
You could have this information available in a number of areas, including your Instagram bio, your banner image on your Facebook page or in a pinned tweet.
Outside of this, keep your followers up to date with any other key updates about your business. This could be the announcement of a new product or service, a change in services or packages, or updated opening hours during a holiday. Keeping your audience informed will keep you front of mind when they are in need of your services.
For many people, their cars are their pride and joy – which is why they come to you for your services! Once you’ve finished with their cars (we’re sure you do a brilliant job), why not encourage them to show off your handy work?
Ask your customers to tag your business page in any of their photos, along with any hashtags you’ve set up as well. This is digital word of mouth advertising, and there is no better form of marketing.
Make you share these posts in your story as a thank you to your customers! It’s worth noting that new customers do their research on social media as well, so the more user generated content you have on your page, the more likely you are to have new clients looking to book with you!
To encourage your customers to do this , why not offer them a small discount next time they visit?
The mains points to remember are:
- Be consistent. Regular posting keeps you relevant and at the top end of people’s feeds.
- Use relevant tags. The best way to give your posts more traction is by using the correct tags.
Juggling this, and your business can be tricky – especially if you want to make the most of your platforms. Not to worry though, we can help.
At 99social we offer cheap social media management from as little as £99 per month.
Get in touch today to find out more, and don’t forget to follow us on Twitter for social media news, tips and advice.