People give to causes they feel connected to. Social media is where small charities build that connection every week: showing the difference a donation makes, thanking the people who make it possible and inviting others to get involved, without always asking for money.
Here are 25 social media post ideas for charities and non-profit organisations, grouped by what they do for your business, plus a simple weekly plan, ready-made captions, hashtags and the mistakes to avoid.
What should a charity post on social media?
The short answer: stories that show your impact, thank yous that make supporters feel valued, clear and specific ways to help, and a look at the people behind the cause. Three posts a week covering that mix is enough.
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Your weekly posting plan at a glance
You do not need to post every day. Three posts a week, each with a different job, is plenty for a busy charity.
One story or one number that shows what you achieved.
A fundraiser, volunteer or donor celebrated by name.
One clear, specific way to help this week.
What last month's donations paid for.
Awareness weeks, Giving Tuesday, Christmas appeals and Volunteers' Week.
A fact or myth about your cause.
Post ideas that show your impact
Supporters want to know their help makes a difference. Show them exactly how.
One person's story
A single beneficiary, told with dignity and their consent. One story moves people more than any statistic.
What your money does
"£10 pays for a hot meal for five people." Make it concrete.
Before and after
A project started and finished, a space transformed or an animal recovered.
Impact numbers
Meals served, calls answered or trees planted this month.
Behind the scenes
A day in the life of a project worker or helpline volunteer.
Annual highlights
Your year in one carousel.
Post ideas that thank your supporters
Gratitude is the most underused content in the sector, and the most effective.
Fundraiser shout-outs
The marathon runner, the bake sale and the sponsored silence. Tag them.
Volunteer spotlights
Who they are, what they do and why.
Corporate partner thanks
Tag local businesses that support you. They will share it.
Donor milestones
"Together you raised £5,000 this month."
Legacy and long-term supporters
Handled sensitively, these show lasting commitment.
Thank you videos
A short message from staff or beneficiaries beats any graphic.
Trustee and staff introductions
The people guiding and running the charity.
Post ideas that ask for help
Be specific. "Please support us" is easy to ignore; "we need four volunteers on Saturday" is not.
Volunteer appeals
The role, the time commitment and how to sign up.
Event promotion
Fun runs, quiz nights and charity balls, with a booking link.
Specific item requests
Tins for the food bank or blankets for the shelter.
Regular giving
What a monthly gift achieves over a year.
Seasonal appeals
Christmas, winter and Giving Tuesday campaigns. Our 2027 social media calendar helps you plan ahead.
Other ways to help
Charity shop donations, lottery sign-ups and sharing your posts.
Post ideas that get people talking
These keep you in the feed, so you are the first name people think of. Here is more on how to generate more engagement.
Myth busting
Correct a common misunderstanding about your cause.
Awareness days
Use the dates that matter to your cause to educate, not just to post.
Polls and questions
"What should we name the new minibus?"
Supporter photos
Reshare fundraisers' own posts.
Did you know?
One surprising fact about the issue you work on.
Ask us anything
Invite questions about how the charity works and where the money goes.
Charity captions you can use
Swap in your own details and they are ready to go.
Last month, you made this possible 💛
412 hot meals, 38 food parcels and a warm welcome for everyone who came through the door.
Thank you. Every pound and every hour counts.
We need four volunteers this Saturday.
Two hours, a friendly team and all the tea you can drink.
Message us to put your name down.
Huge thanks to [name]!
She ran her first half marathon on Sunday and raised £1,240 for us.
We are so grateful.
Hashtags for charities
Use two or three of these, then add hashtags for your town and the services you want more of.
- #Charity
- #CharityUK
- #Fundraising
- #Volunteer
- #MakingADifference
- #NonProfit
- #Community
- #GiveBack
- #Donate
- #ThankYou
Charity social media dos and don'ts
Do
- Get informed consent before sharing anyone's story or photo
- Make every ask specific, with one clear way to act
- Reply to comments and messages quickly, as questions turn into donations and sign-ups. Our community management service can help
- Post to your Google Business Profile as well as your social channels
- Ask supporters to leave a recommendation on your page
Don't
- Use images that take away people's dignity
- Ask for money in every post. Give, thank and inform far more often than you ask
- Forget your registered charity number on fundraising posts
- Post only when things are quiet. Consistent feeds win more donations and sign-ups
- Rely on stock photos. Real photos of your own team and work are more convincing
Charity social media FAQs
What should a charity post on social media?
A mix of impact stories, supporter thank yous, specific asks for help and educational posts about your cause. Aim for posts that show your impact, thank your supporters, ask for help and get people talking.
How often should a charity post on social media?
Three times a week is plenty. Consistency matters more than volume, so a steady three posts a week beats ten in one week followed by silence.
Which social media platforms are best for charities?
How often should a charity ask for donations on social media?
Roughly one post in five. The rest should show impact, thank supporters and educate, so that when you do ask, people are ready to give.
Do charities need consent to share beneficiary stories?
Yes. Get informed, written consent, let people see the post first and change names or details where safety or dignity is a concern.
