Hiring a cleaner means handing over your keys, so people choose on trust. They ask in local Facebook groups, read reviews and look for someone who seems reliable and thorough. Regular posts show them you are both, and keep you in mind when their current cleaner lets them down.
Here are 25 social media post ideas for cleaners and cleaning companies, grouped by what they do for your business, plus a simple weekly plan, ready-made captions, hashtags and the mistakes to avoid.
What should a cleaning company post on social media?
The short answer: satisfying before and afters, proof that you are reliable and insured, seasonal offers that turn one-off cleans into regulars, and handy tips people love to share. Three posts a week covering that mix is enough.
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Your weekly posting plan at a glance
You do not need to post every day. Three posts a week, each with a different job, is plenty for a busy cleaning company.
A before and after of an oven, carpet or end of tenancy clean.
A quick cleaning hack your followers can use at home.
A customer review, your insurance or your DBS checks.
Deep cleans, end of tenancy or office contracts.
Spring cleans, pre-Christmas deep cleans and summer holiday let changeovers.
A limited offer for new regular clients.
Post ideas that show your work
Cleaning is one of the most satisfying things to watch. Use it.
Before and afters
Ovens, grout, carpets and shower screens. The dirtier the before, the better the post.
Satisfying clean videos
A carpet cleaner pulling a clean stripe through a grubby carpet will outperform almost anything else you post.
End of tenancy results
A full property left spotless, with a line about deposits returned.
Commercial jobs
A gleaming office, gym or communal hallway shows business owners what you can do for them.
The kit you use
Show your equipment and eco-friendly products. People want to know what is being used in their home.
A day in the life
A quick run through of a typical round. It shows the hard work behind the result.
Post ideas that win regular clients
One-off jobs are fine, but regular clients keep a cleaning business going.
Availability posts
"We have two fortnightly slots free in [town]" is simple and creates a bit of urgency.
Seasonal deep cleans
Spring cleans in March, pre-Christmas cleans in November. Our 2027 social media calendar helps you plan ahead.
Service spotlights
One post per service: oven cleaning, end of tenancy, office cleaning, holiday let changeovers.
Landlord and letting agent posts
Explain how you help them turn properties around quickly between tenants.
Refer a friend offers
Reward existing clients for recommending you. Word of mouth is where most cleaning work comes from.
Areas you cover
A simple list of the towns and villages you work in. People search for a cleaner near them.
Post ideas that build trust
You are asking for the keys to someone's home or business. Show them why they can relax.
Customer reviews
Turn a five star review into a graphic. Here is how to encourage customers to leave a review.
Insured and DBS checked
Say it clearly and often. It is the first thing new clients want to know.
Meet the team
A photo and a few lines about each cleaner. Clients want to know who is coming through the door.
Same cleaner promise
If clients get the same person each visit, tell people. It is a real selling point.
How we work
Explain your checklist, how you handle keys and what happens if a client is not happy.
Clear pricing
Hourly rate or fixed price per clean? Explain it so nobody has to ask.
Milestones
Five years in business, your hundredth regular client or a new van. People like to see a local firm doing well.
Post ideas that get people talking
These keep you in the feed between jobs, so you are the first name people think of. Here is more on how to generate more engagement.
Cleaning hacks
How to shift limescale or freshen a mattress. Tips get saved and shared more than any other post.
Which job do you hate most?
Ovens, bathrooms or ironing? Everyone has an answer.
Myth busting
No, you should not mix bleach with other cleaners. Useful and important.
Polls
Hoover first or dust first? Easy to answer and good for comments.
Guess the before
Show the after and ask followers to guess how bad it was, then reveal it.
Ask the cleaner
Invite questions once a month and answer the best ones in a follow-up post.
Cleaning company captions you can use
Swap in your own details and they are ready to go.
We have two fortnightly slots free in [town] ✨
Same cleaner every visit, fully insured and DBS checked.
Message us today to grab one before they go.
This oven had not been cleaned in three years.
Two hours later, it looks brand new.
Call [phone number] to book yours in.
Limescale on your taps? 🍋
Soak a cloth in white vinegar, wrap it round the tap and leave it for an hour.
It will wipe straight off.
Hashtags for cleaning companies
Use two or three of these, then add hashtags for your town and the services you want more of.
- #Cleaner
- #LocalCleaner
- #CleaningService
- #DomesticCleaning
- #OfficeCleaning
- #DeepClean
- #EndOfTenancyCleaning
- #OvenCleaning
- #CleaningTips
- #SupportLocal
Cleaning company social media dos and don'ts
Do
- Take a before photo on every job, even if you do not post it
- Say that you are insured and DBS checked
- Name the town or area in your posts
- Reply to enquiries quickly, as the first to answer usually wins the job. Our community management service can help
- Post to your Google Business Profile as well as Facebook
- Ask every happy customer for a review
Don't
- Show anything personal in a client's home, such as family photos, post or the outside of the house
- Share a customer's address or door number without permission
- Criticise a competitor by name. Show the problem and the fix instead
- Post only when work is quiet. Busy feeds win better jobs
- Use stock photos. Your own phone snaps are more convincing
Cleaning company social media FAQs
What should a cleaning company post on social media?
A mix of before and after photos, cleaning tips, customer reviews and seasonal offers. Aim for posts that show your work, win regular clients, build trust and get people talking.
How often should a cleaning company post on social media?
Three times a week is plenty. Consistency matters more than volume, so keep posting when you are busy as well as when you are quiet.
Which social media platforms are best for cleaning companies?
Facebook and Google Business Profile matter most, because that is where people ask for local recommendations. Instagram and TikTok are ideal for satisfying before and after videos, and LinkedIn helps if you want office contracts.
Do cleaning companies need professional photos?
No. Clear phone photos of real jobs work better than stock images. Take one before you start and one when you finish.
Do I need permission to post photos from a client's home?
Yes. Always ask first, keep anything personal out of shot and never show the outside of the property or the address.
