When it comes to your coffee shop, you must do everything you can to keep people walking through your door. You’ve no doubt tried to hire the best staff and purchased the best beans, but what about your social media?

Social media is a great tool that can help you to reach more customers and build your business. But what do I post on social media we hear you ask. Don’t worry, you’ve come to the right place.

In this post, you’ll find great social media post ideas for coffee shops and cafes.


New and limited edition products

Every time you have a new product, update your menu, introduce a new beverage, offer seasonal beverages, or even change the beans you use, promote this on social media. This may seem small, but these are little excuses for customers to return to your coffee or visit it for the first time.

Make sure that you share high-quality images or videos and make the post as exciting and creative as you can.


Quotes, gifs, and memes about coffee

Being a coffee shop, you don’t have to be as careful with your brand as a large business does. This means that you have a license to experiment and have fun! Don’t be afraid to share gifs, memes, and quotes related to coffee on your channels. These are fun, and engaging, and will give people a reason to follow your accounts. After all, who doesn’t enjoy a laugh?

If you’re feeling particularly brave, you can always create your own coffee-related content!


Venue content

Regular shots of your venue are another great way to showcase your coffee shop and encourage people to stop by! Try to show how different people may enjoy your shop. For example, feature content with people and their dogs outside on a sunny day, people having meetings and working remotely, and more!

This way, people can see how they may enjoy your venue and be more inclined to stop by.


Latte art

Who doesn’t love a bit of latte art? Showcasing the handy work of your baristas is a great source of content for your social channels. Why not ask your followers to suggest an image and host an in-house competition between your baristas for an extra challenge? To keep people involved, ask them to vote for the winner!


User-generated content

User-generated content is the social media equivalent of word-of-mouth marketing in today’s digital age. The first step is to create either a hashtag for your coffee shop or encourage people to tag you in their posts. You can do this by having messaging on display in your store and making your coffee shop as photo-worthy as possible.

The next step is to keep an eye out for when people tag your profile in stories and other content and share it on your channels! This will further encourage people to keep sharing your coffee shop and tagging you. There are also tool such as ttagz, that helps SMEs generate more UGC.

This is not only a great way to promote your shop, but it also cuts down your workload. Your customers are taking great photos and writing quirky captions, you simply need to share them!


Fun content with your team

Your team can be just as much of an attraction for your shop as your coffee and venue. Through platforms like TikTok and Instagram, you can have them doing fun videos, dances, and challenges that show just how much fun people can have when visiting your coffee shop.


Giveaways and competitions

People love freebies, and the good news is that they are also a great source of content for your channel too! For example, you could do a photo competition or a prize draw for a certain time of year. Don’t be afraid to get creative.

The important thing to remember is that your competition needs to be clear and worthwhile. Have clear terms and conditions, strict dates, and a prize that people would want to compete for.


‘How we do it’ content

Showing how you make your signature pastries or making the perfect latte is another great source of content. You don’t have to give away all of your secrets, but you can certainly showcase what makes your coffee shop so special and keep people coming through your doors.


Event promotion

If you host events of any kind in your venue, this is another great source of content! Make sure that anything you share is high quality so people can see just how great your coffee shop is.


Share your playlists

A great playlist separates the good coffee shops from the greats. The good news is that you can also use this for social content too. Don’t be afraid to share those carefully curated playlists with your followers. It’s another way that you can engage your audience and encourage people to keep stopping by your coffee shop.


Polls and questions

This is another effective way to engage your audience on social media and offer some value outside of your great coffee. You can use general questions such as settling the great pineapple on pizza debate or getting valuable feedback from your customers such as what seasonal items they’d like to see on your menu this summer.


Final Thoughts

When it comes to promoting your coffee shop on social media, there are plenty of things that you can post about. The trick is staying consistent with your content in between the other tasks you must complete on a given day. So, instead of extending your to-do list, why not get some extra help instead for an affordable price?

Here at 99social, we can handle all of your social media needs for as little as £99 a month. With our help, you can trust your social media to the experts and focus on what you do best – running your business. Get in touch with us today!

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