Dog owners trust their groomer with a member of the family, so they want to see happy dogs, gentle handling and great results. A feed full of fluffy before and afters is also some of the most shareable content on social media.
Here are 25 social media post ideas for dog groomers, grooming salons and mobile groomers, grouped by what they do for your business, plus a simple weekly plan, ready-made captions, hashtags and the mistakes to avoid.
Want this done for you? See our social media management for vets and pet businesses.
What should a dog groomer post on social media?
The short answer: before and after photos, happy dogs on the table, coat care advice and easy ways to book. Three posts a week, with Stories on busy grooming days, is enough.
Would you rather hand it over? See our social media management for small businesses, from £99+VAT a month.
Your weekly posting plan at a glance
You do not need to post every day. Three posts a week, each with a different job, is plenty for a busy dog groomer.
A before and after from last week.
Brushing, bathing or matting tips for owners.
Next week's free slots with a booking link.
Hand stripping, puppy intro grooms or nail clips.
Summer trims, muddy winter walks, Christmas bows and fireworks season.
An owner's words about their freshly groomed dog.
Post ideas that show off the results
Before and afters are a groomer's most powerful content.
Before and after
The scruffy arrival and the fluffy finish, side by side.
Breed spotlights
A cockapoo, a schnauzer or a doodle, and the cut you gave them.
The final shake
A short video of a dog showing off its new look.
Bows and bandanas
The finishing touches owners love to share.
Hand stripped coats
Show the skill behind breed-standard work.
Regulars' glow ups
The same dog, groomed every six weeks, looking great every time.
Post ideas that share your expertise
Helpful advice keeps dogs healthier between visits.
Brushing tips
Which brush suits which coat, and how often to use it.
Matting explained
Why mats hurt and why a short clip is sometimes kinder.
How often to groom
A simple guide by coat type.
Puppy's first groom
How to get a puppy used to the table, the dryer and the clippers.
Nail and ear care
What owners can do at home and when to leave it to you.
Seasonal coat care
Summer heat, winter mud and moulting season.
Myth busting
"Shaving a double coat keeps them cool." It doesn't.
Post ideas that fill your diary
Make booking easy and give people a reason to book now.
Weekly availability
Post free slots at the start of each week.
Last-minute cancellations
A Story with a same day slot often fills fast.
Services and prices
Full grooms, bath and brush, puppy intros and nail clips.
Mobile grooming areas
If you travel, show the areas you cover.
Gift vouchers
Christmas and birthdays for dog lovers. Our 2027 social media calendar helps you plan ahead.
Rebooking reminders
"Six weeks since their last groom? Time to book."
Post ideas that build trust and get people talking
Owners need to feel their dog is safe with you. Here's more on how to generate more engagement.
Client reviews
Turn a five star review into a graphic. Here is how to encourage customers to leave a review.
Meet the groomer
Your training, your qualifications and your own dogs.
Your salon
Clean, calm and safe. Show owners where their dog goes.
Nervous dogs
How you handle anxious or older dogs with patience.
Polls
Teddy bear trim or breed standard?
Dog of the month
A shout-out to a favourite customer, with the owner's permission.
Dog groomer captions you can use
Swap in your own details and they are ready to go.
Look who came in for a spa day 🐩
Biscuit arrived matted and muddy and left as the fluffiest cockapoo in town.
Book your dog's next groom through the link in our bio.
Brushing once a week isn't enough for a doodle.
Curly coats mat fast, especially behind the ears and under the collar.
A quick daily brush with a slicker keeps them comfy between grooms.
Two slots left this Saturday 🐾
9am and 1pm, both suitable for small and medium dogs.
Message us to grab one before they go.
Hashtags for dog groomers
Use two or three of these, then add hashtags for your town and the services you want more of.
- #DogGrooming
- #DogGroomer
- #GroomingSalon
- #BeforeAndAfter
- #DogsOfInstagram
- #DogCare
- #DogGroomingTips
- #PamperedPooch
- #MobileDogGroomer
- #DogLovers
Dog groomer social media dos and don'ts
Do
- Ask owners before posting their dog's name or tagging them
- Show calm, gentle handling in your videos
- Reply to comments and messages quickly, as questions turn into bookings. Our community management service can help
- Post to your Google Business Profile as well as your social channels
- Ask every happy client for a review
Don't
- Post videos where a dog looks stressed or uncomfortable
- Shame owners for matted or neglected coats
- Give medical advice. Suggest a vet visit for skin or ear problems
- Post only when things are quiet. Consistent feeds win more bookings
- Rely on stock photos. Real photos of your own team and work are more convincing
Dog groomer social media FAQs
What should a dog groomer post on social media?
A mix of before and after photos, coat care advice, availability posts and client reviews. Aim for posts that show off the results, share your expertise, fill your diary and build trust.
How often should a dog groomer post on social media?
Three times a week is plenty. Consistency matters more than volume, so a steady three posts a week beats ten in one week followed by silence.
Which social media platforms are best for dog groomers?
Facebook and Instagram matter most. Facebook reaches local dog owners and community groups, and Instagram and TikTok are perfect for before and after videos. Add Google Business Profile so you show up when people search for a dog groomer near them.
How can a dog groomer get more clients from social media?
Post before and after photos regularly, share your free slots each week and ask happy owners for reviews. Tag local dog walkers, vets and pet shops to reach more owners nearby.
Should dog groomers post prices on social media?
Starting prices help people know what to expect, but explain that the final price depends on the dog's size, coat and condition. It cuts down on enquiries from people who aren't a good fit.
