If you’re a dog groomer, you’ve probably built your business on word of mouth referrals, flyers and ads in the local paper. However, people are spending more time online than ever before and if you aren’t making the most of social media, you could be missing out on new clients for your business.
Creating content takes time, and between grooming pups and running the other aspects of your business, it can be hard to find the time to invest in your social media properly!
Everyone loves dogs, and it’s no secret that they are one of the most popular trends on social media. If you don’t know where to start with social media, we’re here to help!
Recruit your customers to your cause
People love to post about their pets, especially once they’ve been groomed. We’re sure you will do a great job with their pets, so keep an eye out for when they share your handy work!
Ask your customers to tag your business page in any of their photos, along with any hashtags you’ve set up as well. This is digital word of mouth advertising, and there is no better form of marketing.
Make you share these posts in your story as a thank you to your customers!
Show people the Magic
As a dog groomer, you probably have a few different packages and services that you offer. You may have descriptions of this on your website, but what better way to advertise your services than to show people exactly what your services look like.
You can do this through either videos or photos, however, videos will be more effective here. Make it clear which service you’re demonstrating, so eager new customers know what to order!
Use this as an opportunity to discuss the products you use, show your expertise and explain what makes your service different from others.
Seeing you working with other peoples pets will show that you’re trustworthy, which is important for people and their pets.
Before and After shots
This is a foolproof way to showcase your talent! Share a mix of new clients and regulars, which will show that your clients are part of a community. Be selective of which dogs you share, as you want to make sure there is a very noticeable difference.
Explain which service the owner chose and of course, make the photo as cute as possible!
Share these regularly on your feed, and don’t be afraid to post these photos on your story as well.
This is also a great way to showcase any new services you’re introducing or new products you’re including with your packages.
Giveaways and Promotions
Offers and giveaways are a great way to increase engagement, sales and bring in new clients. You can do this in a number of ways, so try to be creative!
To get maximum engagement from your offer, try to build excitement. You can do this by teasing the promotion before it arrives. Share a post or story letting your followers know that something big is coming! Then on the designated date of the promotion, share the good news across all of your platforms, both in photos and stories.
You can also leverage giveaways as a way to get more followers. Set up a prize draw with clear conditions, like the following:
- To enter, like this post, follow our page and tag a friend. Each tag counts as one entry.
- Give a clear deadline of when all entries need to be in.
- Announce the winner on your story and with a post.
As a dog groomer, you’ve probably got some great pet care tips – why not share this with your followers?
Sharing this info will build your credibility and establish trust between you and your followers. This goes a long way to generating new business and bringing existing clients back. You can also recommend products that you sell and show people how to use them at home!
The mains points to remember are:
- Be consistent. Regular posting keeps you relevant and at the top end of people’s feeds.
- Use relevant tags. The best way to give your posts more traction is by using the correct tags.
Juggling this, and your grooming business can be tricky – especially if you want to make the most of your platforms. Not to worry though, we can help.
At 99social we offer cheap social media management from as little as £99 per month.
Get in touch today to find out more, and don’t forget to follow us on Twitter for social media news, tips and advice.