In a world where everyone is about hustling, dealing and success, entrepreneurs have become the idols we all aspire to be. Regardless of the size of your business, if you’re an entrepreneur, you need to be leveraging your social media to grow your business and personal brand.
In fact, if done correctly, your social media can become a side hustle – all you need to do is share your knowledge and success with your audience.
However, running a business (or businesses) can be time-consuming, which makes it hard to plan your content.
To help, we’ve come up with some great social media post ideas for entrepreneurs so you can take your social channels to the next level!
Share your Successes
Everyone loves a success story, so why not share yours with your audience? This could be small milestones, such as a new shop front, product, or deal. If you take your followers with you along your business journey, they will become invested in your story and root for your success!
How you choose to share these stories is up to you. It could simply be an image on Instagram or a short video where you explain your latest triumph. Be sure to thank your followers and include relevant hashtags like; #entrepenaur #business #success #entrepenaurship #growthmindset.
Share your failures
It’s important to share your failures with your audience too. For starters, this will build trust with your audience which will encourage them to continue to engage with your content. Authenticity also goes a long way towards growing your audience further.
Package this content as a lesson. Provide insight into what went wrong in a given situation and share how others can avoid doing the same. This will give value to your audience, as they can apply these lessons themselves.
These posts could be short videos or longer form copy under an image caption or blog post.
Host a live Q&A
This is another way to strengthen your relationship with your followers, whilst sharing valuable insights into you and your business. Promote this across your platforms and invite your followers to send questions in advance.
To avoid any long pauses or breaks, make sure you have a clear topic outlined such as ‘How I started my first business’, ‘The biggest challenges I’ve faced as an entrepreneur. It also helps to have some prepared talking points or anecdotes that you think will be beneficial to share.
Leverage Fellow Entrepreneurs
If you’re struggling to come up with your own content, why not leverage the content of others? There are so many entrepreneurs on social media, it won’t take long to find someone with who you can build a relationship with.
You could start by sharing their content – such as photos or videos. It’s important that you only do this with someone relevant to your audience. For example, someone who runs a similar business, someone in the same stage of their career, or someone who lives in the same area that can offer local knowledge/expertise.
Once you’ve established a relationship, why not create content together? As an example, you could create a video where you interview each other for 15 minutes. If you answer 5 different questions, you can cut the video into 5 smaller videos, which you can post individually. Now you have five pieces of content from one video.
Run a Poll
If you want to drive up engagement, create a poll that your followers can participate in. It can be on any topic, but try to keep it relevant to your brand. Examples could be:
“What’s your current focus: Main job or side hustle”
“What’s your preference: Working in the Office or Working from Home”
This not only opens a dialogue between you and your followers but also opens the floor for them to speak to each other and have some banter. These polls don’t also have to be so serious, don’t be afraid to have some fun.
“Settle an argument between my wife and I: Friends or Brooklyn 99”.
No matter the content you choose to post, the most important things to remember are:
- Be consistent. Regular posting keeps you relevant and at the top end of people’s feeds.
- Use relevant tags. The best way to give your posts more traction is by using the correct tags.
Juggling this, and your business can be tricky – especially if you want to make the most of your platforms. Not to worry though, we can help.
At 99social we offer cheap social media management from as little as £99 per month.
Get in touch today to find out more, and don’t forget to follow us on Twitter for social media news, tips and advice.