Working in floristry can be great fun.
Not only do you get to be creative and design stunning bouquets for weddings, birthdays and other celebrations, but you get to work with great people and spend your time connecting with nature.
The cut flowers industry is now thought to be worth more than £690 million in the United Kingdom, but with increasing competition from greetings card companies online, standing out and ensuring customers come back time and time again can be tough.
One way to maintain and grow your online presence is through social media, and below, we’ve put together some of the best social media post ideas for florists to help you out.
Photos of your flowers
The chances are that you create beautiful flower displays, bouquets and boxes on a daily basis, so make a habit of taking pictures and using them to promote your business.
Provided that your clients are happy with you doing so, you can feature them on your Twitter and Instagram pages to show off your skills – and when your followers see how good they look, they’ll no doubt want to get in touch to order some flowers for their own special occasions. The more the merrier, so get snapping and save photographs for your social media schedules if you have a dry spell.
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Gift ideas for occasions
Whether it’s Christmas, Easter or another special occasion, remind your followers that you’re an option to consider. You may want to create your own custom graphics for seasonal events, or you could launch limited edition bouquets or flower boxes to encourage users to get in touch.
Take some photographs or videos, stress that you’re offering the product for a limited time only, and consider boosting your posts on Facebook and Instagram to boost your reach, and you’ll quickly generate some new business.
Keep this going all year round, with seasonal displays for Halloween, Spring, Summer, Autumn, Bank Holidays and more. The possibilities are endless.
Interesting statistics on plants
You probably know more about plants and flowers than anyone else, so put your thinking cap on and come up with some interesting facts and statistics that you can share.
If you’re not sure what sort of things people might find interesting, then use articles from popular flower bloggers to get some inspiration.
For example, did you know that in 17th Century Holland, Tulip bulbs were more valuable than gold, or that the Angelica plant was used to cure indigestion?
Facts and interesting tidbits increase engagement and encourage likes and retweets from followers.
Videos of the growing or arranging process
If you’re lucky enough to grow your own plants, then consider recording videos to document their progress.
If not, then a video on flower arranging could also be an option, giving people tips on how best to preserve their bouquets, or how to grow their own plants.
There are lots of ways that you can incorporate video content into your social media strategy, and if you’re not feeling confident enough to speak in front of the camera, then film flowers and use royalty free music.
Reviews from satisfied customers
Don’t underestimate the power of your job. In difficult times in life, you help spread positivity with your floral displays for funerals, and at the best times in life, you help brighten up function rooms for weddings and celebrations.
Use this to your advantage, and ask your followers to send in some reviews – or get them to take their own photographs of their special day with your displays in the background.
Sharing reviews, testimonials, and user-generated content can make your business feel more human and the customers who send in those reviews will likely share them with their friends and boost your social media reach. Give it a go and see where it takes you.
At 99social, we offer affordable social media management for businesses just like yours, with packages starting at just £99 per month. If you are too busy to work on your own social media campaign, or you think that you could benefit from having your accounts managed by a social media professional, don’t hesitate to get in touch and quote this blog post.