Food is one of the easiest things to sell on social media, because people buy with their eyes. Whether you bake, produce, trade at markets or sell online, a tasty, regular feed turns followers into buyers.
Here are 25 social media post ideas for food producers, bakeries, delis and street food traders, grouped by what they do for your business, plus a simple weekly plan, ready-made captions, hashtags and the mistakes to avoid.
Want this done for you? See our social media management for restaurants and food businesses.
What should a food business post on social media?
The short answer: appetising photos and videos, the story of how your food is made, where and how to buy it, and proof that people love it. Three to five posts a week covering that mix is enough.
Would you rather hand it over? See our social media management for small businesses, from £99+VAT a month.
Your weekly posting plan at a glance
You do not need to post every day. Three posts a week, each with a different job, is plenty for a busy food business.
A fresh batch, a new product or this week's menu.
Mixing, baking, cooking or packing.
Market stalls, stockists, delivery slots or your online shop.
Your ingredients, your suppliers or why you started.
Christmas, Easter, barbecue season, Valentine's Day and local food festivals.
A customer's photo or their words about your food.
Post ideas that make people hungry
Food photos and videos are your best sales tool.
Hero product shots
Your best seller in great natural light.
Process videos
Dough being kneaded, sauce simmering or cakes being iced.
Serving ideas
Show your product on a plate, in a recipe or on a board.
New products
Launch new flavours with a countdown and a reveal.
Close-ups
Crumbs, glaze, steam and texture. Get close.
Seasonal specials
Limited products create a reason to buy now.
Post ideas that tell your story
People love buying from a real person with a real story.
Why you started
The moment you decided to turn your recipe into a business.
Your ingredients
Where they come from and why you chose them.
Your kitchen
The place where the magic happens.
Meet the team
The people making, packing and selling your food.
Packaging
Eco-friendly packaging or a gift box worth showing off.
Your awards
Great Taste awards, local food awards and reviews.
Day in the life
An early start, a market set-up or a busy production day.
Post ideas that show people how to buy
Every post should make it easy to get your food.
Where to find us
Markets, events, shops and stockists this week.
Order online
Your website, delivery days and cut-off times.
Stockist shout-outs
Tag the shops and cafés that sell your products.
Gift boxes and hampers
Christmas, birthdays and corporate gifts. Our 2027 social media calendar helps you plan ahead.
Wholesale enquiries
Invite cafés, delis and shops to stock you.
Subscriptions
A monthly box or a regular order for loyal customers.
Post ideas that build a following
Loyal customers come back and tell their friends. Here's more on how to generate more engagement.
Customer reviews
Turn a five star review into a graphic. Here is how to encourage customers to leave a review.
Recipes
Simple recipes that use your products.
Polls
Which flavour should we make next?
Customer photos
Reshare photos people tag you in, with permission.
Food festivals and markets
Where you'll be trading next.
Collaborations
Team up with other local food and drink businesses.
Food business captions you can use
Swap in your own details and they are ready to go.
Fresh out of the oven this morning 🥐
Our sourdough is made with just flour, water and salt, then left to prove for 24 hours.
Find it at the Saturday market or order online for Friday delivery.
Three years ago, I was making chutney in my own kitchen.
Now we're in 40 farm shops and delis across the region.
Thank you for every single jar you've bought.
Where to find us this weekend 📍
Saturday at the farmers' market from 9am, Sunday at the food festival in the park.
Come and say hello and try a free sample.
Hashtags for food businesses
Use two or three of these, then add hashtags for your town and the services you want more of.
- #FoodBusiness
- #SmallBusiness
- #SupportLocal
- #ShopLocal
- #FoodLovers
- #LocalProduce
- #ArtisanFood
- #FarmersMarket
- #Homemade
- #FoodieGifts
Food business social media dos and don'ts
Do
- Shoot food in natural light, ideally by a window or outdoors
- Include allergen information and labelling where it's needed
- Reply to comments and messages quickly, as questions turn into sales. Our community management service can help
- Post to your Google Business Profile as well as your social channels
- Ask every happy customer for a review
Don't
- Make health claims your product can't legally support
- Use stock photos instead of your own food
- Forget to tell people how and where to buy
- Post only when things are quiet. Consistent feeds win more sales
- Rely on stock photos. Real photos of your own team and work are more convincing
Food business social media FAQs
What should a food business post on social media?
A mix of appetising food photos, behind-the-scenes content, where and how to buy, and customer reviews. Aim for posts that make people hungry, tell your story, show people how to buy and build a loyal following.
How often should a food business post on social media?
Three times a week is plenty. Consistency matters more than volume, so a steady three posts a week beats ten in one week followed by silence.
Which social media platforms are best for food businesses?
Instagram is the most important for food businesses, because the photos do the selling. Facebook reaches local customers and community groups, and TikTok suits process videos and recipes. LinkedIn helps if you sell wholesale or corporate gifts.
How can a small food business sell more on social media?
Post appetising photos and videos, tell people exactly where and how to buy, and share reviews from happy customers. Keep a regular schedule so people remember you.
What rules should food businesses follow on social media?
Don't make health or nutrition claims your product can't legally support, and make allergen information easy to find. Stick to what's on your label.
