In recent years, gardening has undergone a major transformation. People of all ages are participating in a hobby that was once thought to be reserved for a specific category of people. With so many publications focused on creating the perfect outdoor space, Gardeners World is currently enjoying its highest-ever ratings on magazine shelves. In the garden center industry, this is an exciting period.
The question however is, how does this relate to social media? So far, it’s been pretty straightforward. As seen in Insta-famous balcony gardeners, videos of gardens filled with beautiful flowers on Instagram Stories, gardening is a perfect fit for digital marketing. Knowing the right posts for your social media platforms will help you to develop the right strategy for your garden center.
Here are Social media post ideas for garden centers
Host Online Events
So just because gardens and garden centers require physical visits, it doesn’t mean you can’t host some fun online events as well. It is possible to reach a wider audience by going digital.
As a garden center owner, you may want to consider hosting an online event, and here’s how:
Conversations with garden center employees. Each week, you could ask a different member about their favorite plants and any gardening mishaps.
Each month the audience is invited to ask a gardening expert any gardening-related questions in real-time using Instagram stories and Facebook live.
Question and answer sessions based on all things garden-related with Instagram questions.
Share your expertise
Making yourself an expert in your field on social media is one of the best ways to use social media for garden center marketing. Many people have questions about gardening and houseplant care, so take advantage of this opportunity to establish yourself as a reliable source of information. To keep your posts interesting, don’t spend all your time online trying to sell people products.
If you’re on Instagram, Twitter, Facebook, and LinkedIn, you could post regular updates about different types of plants that you’ve come across. Detail, where they’ll thrive best, how to care for them, and how they’ll benefit physical or mental health, are all good examples of what to include. Make posts about growing fruit and vegetables using the carousel tool. Many people are concerned about climate change and want to do their part by becoming more environmentally friendly, it would be good to share this information with them.
Competitions and Contests
On social media, competitions and contests are a great source of great content to share. They’re one of the most effective tools for gaining new followers and encouraging audience interaction. Any of the following contests could be held with plants or gift certificates as prizes:
Your Favorite upcycled gardening project
The season’s largest vegetable
Vegetable gardens that work
It is the world’s largest plant collection.
Post about Memberships & Perks
Be sure to let your social media fans know if you offer any loyalty rewards or membership schemes to your customers. Most garden centers will partner with other local businesses such as gyms or offer a free slice of cake from their café on members’ special days such as birthdays.
Simply think about how you add value for your customers and any unique selling points that may encourage your Social Media audience members to visit you over a competitor’s website.
Share seasonal packages
As far as seasonal content is concerned, garden centers have an advantage because most annual events, such as Christmas or Valentine’s Day, go well with their products. Send out your best wishes and seasonal products, whether it’s Christmas trees or Roses for Valentine’s Day.
Think about how one product may complement another in a post so that you can showcase more of your offering at once.
Share Tips
You probably know more than most about how to best care for a garden or revive a plant, so share your green finger top advice with your followers to provide value. To improve participation and get the dialogue started, you may also urge your audience to express their questions and have them answered.
With the use of Facebook live and Instagram live, you can communicate useful gardening knowledge to your audience while also allowing you to answer any client queries in real-time.
Post beautiful garden center photos and caption them
The wonderful thing about garden centers is that they are so lovely. When you visit a garden center, you will see beautiful blossoms, brilliant colors, and unique textures everywhere. Simply by posting more of it, you can improve your social marketing. Take pictures of plants and upload them on Instagram. Put the name of the plant, the price, the type of sun it prefers, and how many you have in stock in the caption.
Also, make sure your garden center has a Pinterest account, add your products to it, and keep it up to date as you add information to your website. Remember to provide engaging content and include photographs that are worthy of being shared. Gardening tips, tactics, and DIY projects are popular.
Host classes
Assume you’ve noticed that the majority of your consumers are families interested in learning about organic gardening. How can you keep those customers coming back to your store? Offering resources is one of the most effective methods to do so. Organize a monthly lesson on the various aspects of organic garden planting and care.
Publicize the class on your social media sites, your email list, and the billboards in your neighborhood. If you’re sponsoring a community garden, consider offering classes to the people you’ve met there. Training your clients on how to utilize your products in ways that are specific to them is a guaranteed method to increase their trust in your company and encourage them to return for any lawn and garden requirements they may have.
Bottom Line
You will need to be proactive and professional if you want to use digital platforms to the maximum. This means posting the right content, tips, season’s packages, hosting classes, and sharing tips ok their pages.