Gyms and fitness centers need to make good use of social media. When it’s done correctly, it’s a great way to build brand awareness and loyalty, as well as generate leads.

It’s important to create and share content that resonates with your customers, drives engagement, and encourages people to take action. However, you must know your target audience very well.

Having this planned out will help you formulate a strategy and set goals for your social media marketing efforts. Creating engaging posts for your members is a great place to start.

We’ll give you some examples to get you thinking about your social media posts and strategy. These are tried-and-true content ideas, and combining a few of them will give your posting schedule some variety.

Adapt and customize them as you determine what will work best for your fitness business and what will appeal to your target market


Client success

It has never been more important to include client success in your social media strategy. Currently, clients may be physically separated due to a lockdown, but seeing familiar faces on your social media pages can remind them that they’re still a part of you and you care.

How you go about this depends on how you run your gym or fitness center. An example however can be posting client of the month or progress made so far and so on.

It should be someone who’s reached a new fitness goal or someone who’s sharing their fitness journey.

Your audience will be engaged and motivated if you share content that celebrates everyone’s efforts. Don’t forget to support your clients. This is a great way to engage with your audience by encouraging them to nominate each other for recognition. So it’s a great way to get people to care about one another.


Inspire followers with quotes

The use of motivational quotes can be a great way to motivate and enthuse your followers. Indeed, there are thousands of examples to choose from. Use the hashtags #quotes or #gymquotes to find inspiration on Instagram.

Be sure to use a mix of popular and less popular hashtags when it comes to your quotes, just as you would with any fitness hashtag. Have a clear idea of how you want your quotes to make people feel, and let your brand personality shine through!

Is it your intention to amuse them? Feeling motivated or inspired? The quote itself may be short, but you’ve included a personal story about it in the Instagram caption. As long as they are used correctly, quote posts can generate a ton of engagement.


Share your expertise

Your nutrition, health, equipment, workout routines, and general fitness are probably frequently asked questions. To provide your audience with extra value and establish your business as a source of educational authority in the industry, consider providing professional insights on these topics.

You can share this information in a variety of ways, including through videos or graphic images created with a free tool like Canva. If your followers have questions, live Q&A videos are great for answering them and repurposing them as images.


Hype up Your Audience Excited With Giveaways

Giveaways are an excellent method of generating engagement, motivating members, and creating a buzz around your business. They can be started by using the resources you already have. For a fitness business, the possibilities are endless.

A list of the giveaway items may include branded clothing and accessories, a class pack, some 1:1 training sessions, or even a free nutrition plan.

It’s possible to partner with a local health food store and give the winner a goody basket and a selection of free classes at your gym. This is a win-win situation for both you and the store, as you’re exposing each other to your respective customer bases and widening your reach.

Consider the most effective way of generating awareness before deciding on a giveaway strategy. Facebook, for example, is best served by requesting that contestants share the giveaway post on their page to be eligible for a chance to win.

That increases the potential reach of the campaign. As with encouraging people to share the post on Facebook, keep in mind that Instagram users tend to be more comfortable tagging friends, and commenting on the post itself is a good rule of thumb.


Post testimonials and reviews

As part of your social media content strategy, reviews and testimonials can be a great way to attract new members. 90 percent of 18- to 34-year-olds trust online reviews as much as personal recommendations, and 93 percent of consumers say that online reviews influenced their purchase decisions, according to Qualtrics

Requesting for reviews regularly can be repurposed across all of your marketing channels. Review content should be tailored to your business, but you can be more creative when it comes to sharing testimonials on social media platforms.

Inspire your audience by asking your community what is helping their mental and physical health this week and turn it into a motivating post.


Recipes and Nutrition Tips

To be fit, we need to eat well and stay nourished. Share healthy recipes with your followers. They are frequently seen on social media sites like Twitter and Instagram

Aside from being a great way to add value and variety to your content, this type of content doesn’t require elaborate recipes every time you prepare a meal. It will all come down to the overall strategy that you have in mind like sharing images of a combination of food images and tip-style graphics with hacks for high protein meal swaps.

Share with followers short videos making healthy meals using a platform like TikTok – you can repurpose this across all of your social media channels.


Bottom Line

The amount of post ideas that can be shared by the fitness industry on social media is limitless, like the examples, we’ve looked at in this article demonstrate.

For your gym or fitness studio to be successful, you must know your target audience, stay true to your brand values, and let them shine through in your marketing. Let yourself be inspired by what’s already out there on social media before you try to create something new and original.

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