If you’ve read anything from us before, you know how much we love to get social on the holidays. With the spooky season soon approaching, have you thought about how you can make the most of Halloween for your business?

Although Halloween is not regarded on the same level as other major holidays, like Easter or Christmas, it shouldn’t be ignored as an opportunity for your business. Believe it or not, it’s a time of year when people are willing to spend. Whether it’s costumes, candy, decorations – it’s a time of year that people in the UK love to get amongst. Plus, with Christmas only two months away, gift shopping is on the brain. So how can you capitalize on this festive period? By utilising social media of course!

In this article, we’ll give you some suggestions on how you leverage your social media with post ideas for Halloween. Even if you don’t think your brand can be tied in with Halloween, this doesn’t mean you shouldn’t get involved. There will be a swirl of activity across the different social media platforms, so even if you aim to increase your exposure and followers, it’s worth your time. So, without further ado, here are some social media post ideas for your business this Halloween.


Trick or Treat

What’s one of the first things that comes to mind when you think of Halloween? Trick or Treat. Depending on your business, you can leverage this simple phrase in so many ways. One of the most effective and easiest to execute is a Trick or Treat prize draw competition. You can run it entirely on your social channels or promote it online and run it in store. For entries, ask your followers to like, share and tag friends – a good strategy is to offer an additional entry for each friend tagged on a post. This will not only drive engagement on your channels but will promote your business to potential new customers in the process.

Showing off fun activities in the workplace can engage your user base.

Have a range of prizes that will encourage participation, such as:

1x £100 voucher

2x £50 vouchers

4x £25 vouchers

10x £5 vouchers

This is purely an example. The prize could also be products, discount codes with varying amounts, it’s up to you! Promote this across your channels and make sure to announce the winners publicly for credibility. Send the lucky few their treats and if you like, a playful ‘trick’ message to the other entrants.


Give your Branding a Spooky Boo-st (We aren’t sorry)

Another easy post idea is to simply get involved with the Halloween spirit – or spirits – if you dare. This could be as simple as incorporating Halloween colours like orange or black into your usual posts. Step it up a notch with cob-webbed corners on images, perhaps ghosts or other spooky themes to your content. See if there are certain characters or icons you can align with your brand if possible, but don’t stress about this fact too much. You can also try some puns – if you think you can do a better job than us.

Giving your brand a Halloween makeover can be good fun.

You can take this one step further by adding a Halloween twist to the brand’s logo. This is a bit of fun and will allow you to participate in the holiday whilst still keeping the primary design aspects of your logo.


User-Generated Content

As always, this is the holy grail of social content because it essentially acts as digital word of mouth – the most effective form of marketing. The question is how do you go about this for your particular business?

ASDA, for example, shared some user-generated content craft ideas to engage its customer base.

You could do a dress-up competition where you could invite your followers to dress up as your brand or product, or simply post their costumes. They could share their spooky stories, trick or treating photos – it’s up to you. Don’t hesitate to think outside the box.


Spooky Savings

Seasonal savings are another great tool to promote on your socials throughout Halloween. You could notify your audience via any or all of your channels and even make use of an email marketing campaign. Although not specifically to do with the holiday, it’s still a great opportunity to offer a quick sale or promotion on certain products.

Halloween offers tend to go down well at this time of the year.

You could even release a limited range of Halloween themed products and promote these in a similar fashion.


With all these ideas, it’s important to remember the most important thing is authenticity. The goal is not to appear tokenistic, so try not to post for posting’s sake. Think about your audience and enjoy Halloween with them rather than for them. Keep this in mind and you’ll always be on track! Should you want further help and insights, why not get in touch with us?  Oh, and before we forget, Happy Halloween!

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