Small business owners rarely think about HR until something goes wrong: a grievance, a long-term absence, a tribunal threat. The consultant they call is the one whose sensible, plain English advice has been appearing in their LinkedIn feed for months.
Here are 25 social media post ideas for HR consultancies and outsourced HR firms, grouped by what they do for your business, plus a simple weekly plan, ready-made captions, hashtags and the mistakes to avoid.
Want this done for you? See our social media management for recruitment and HR firms.
What should an HR consultancy post on social media?
The short answer: employment law updates explained simply, practical advice for managing people, proof from clients you have helped and a clear view of who you are. Three posts a week covering that mix is enough.
Would you rather hand it over? See our social media management for small businesses, from £99+VAT a month.
Your weekly posting plan at a glance
You do not need to post every day. Three posts a week, each with a different job, is plenty for a busy HR consultancy.
One change or duty, and what employers must do.
How to handle a common people problem.
A client story, a review or your own view on an issue.
Retained HR, contracts and handbooks, or training.
April law changes, Christmas parties, summer holiday requests and appraisal season.
A free review of contracts or policies.
Post ideas that explain employment law
Employers are frightened of getting it wrong. Make it clear and they will remember you.
Law change alerts
What is changing, when, and the one thing to do about it.
April updates
Minimum wage, statutory pay rates and new rights, in one simple graphic.
Jargon busters
Constructive dismissal, TUPE, settlement agreements. Two sentences each.
Myth busting
"You can dismiss anyone in their first two years without risk." Explain why it is not that simple.
Tribunal lessons
What a recent case teaches employers, without the legalese.
Post ideas that give practical advice
Real-world problems are where owners need the most help.
How to handle it
Lateness, sickness absence, a difficult conversation. One scenario per post.
Templates and checklists
A new starter checklist or a return to work form people can save.
Seasonal issues
Christmas party conduct, holiday clashes, snow days and heatwaves.
Recruitment tips
Interview questions you cannot ask, and how to onboard well.
Wellbeing and retention
Simple steps that keep good people from leaving.
Manager tips
How to give feedback, run an appraisal or manage remote staff.
Policies every business needs
The handful that matter, and why.
Post ideas that build trust
Clients share their most sensitive problems with you. Show them you are discreet, qualified and practical.
Client reviews
Turn a five star review into a graphic. Here is how to encourage customers to leave a review.
Anonymous case studies
The problem, what you advised and how it ended, with all identifying details removed.
About you
Your background, your CIPD level and why you set up the business.
How retained HR works
What a client gets each month and what it costs.
Sectors you know
Care, hospitality, manufacturing or schools. Specialism wins work.
Speaking and training
Workshops you have run and events you have spoken at.
Post ideas that get people talking
These keep you in the feed, so you are the first name people think of. Here is more on how to generate more engagement.
What would you do?
Post a scenario and ask how followers would handle it, then give your answer.
Polls
"Do you offer more than statutory sick pay?" Employers like to benchmark.
True or false
A quick employment law statement to test knowledge.
Awareness days
Mental Health Awareness Week, Pride and International Women's Day, linked to practical action.
In the news
A workplace story everyone is discussing, and what employers can learn.
Ask an HR consultant
Invite general questions and answer the best ones in a follow-up post.
HR consultancy captions you can use
Swap in your own details and they are ready to go.
Employment law changes this April 📅
New minimum wage rates and statutory pay increases take effect at the start of the month.
Message us for a one-page summary of what you need to update.
What would you do?
An employee calls in sick the day after their holiday request was refused.
Tell us in the comments. We will share our advice tomorrow.
Christmas party season is coming.
A quick reminder to staff about conduct now can save you a disciplinary in January.
Need wording? Message us for a template.
Hashtags for HR consultancies
Use two or three of these, then add hashtags for your town and the services you want more of.
- #HR
- #HRAdvice
- #EmploymentLaw
- #HRConsultant
- #SmallBusinessUK
- #PeopleManagement
- #OutsourcedHR
- #Employers
- #WorkplaceCulture
- #CIPD
HR consultancy social media dos and don'ts
Do
- Explain every law change in plain English, with one clear action
- Add a line that posts are general guidance, not advice on a specific case
- Reply to comments and messages quickly, as questions turn into enquiries. Our community management service can help
- Post to your Google Business Profile as well as your social channels
- Ask every happy client for a review
Don't
- Share anything that could identify a client or an employee
- Give advice on someone's individual situation in the comments
- Take sides on divisive workplace debates without thinking about your client base
- Post only when things are quiet. Consistent feeds win more enquiries
- Rely on stock photos. Real photos of your own team and work are more convincing
HR consultancy social media FAQs
What should an HR consultancy post on social media?
A mix of employment law updates, practical people management advice, anonymous case studies and client reviews. Aim for posts that explain employment law, give practical advice, build trust and get people talking.
How often should an HR consultancy post on social media?
Three times a week is plenty. Consistency matters more than volume, so a steady three posts a week beats ten in one week followed by silence.
Which social media platforms are best for HR consultancies?
Can HR consultants share client stories on social media?
Only if they are fully anonymised, with every identifying detail changed or removed, or with the client's written permission.
How can an HR consultant win clients on LinkedIn?
Post practical advice consistently, comment on local business owners' posts and share law changes early. Clients come to the person who has already helped them for free.
