If you run an IT repair company and you aren’t using social media to promote your business, you could be missing out on new clients and the chance to connect with your existing customers.
People are spending more of their time online with their devices (good news for you) – and if you don’t have a presence in this space, you’ll be left behind by the competition.
As computers and devices get more complicated, people need your help now more than ever. So what’s the best way to reach them?
Through social media of course! If you’re new to social media, or you aren’t getting the most out of your current accounts, don’t fret – we are here to help.
Below, you’ll find social media post ideas for IT Repair Companies:
A great place to start with content is business updates. For starters, make sure any and all information that may be necessary about your business is available on your accounts. This way, any new and existing customers can get any information they need from your social media accounts. Consider adding the following info:
- Business contact number.
- Opening hours.
- Your business address.
- Prices or package information.
- A link to your website.
You could have this information available in a number of areas, including your Instagram bio, your banner image on your Facebook page or in a pinned tweet.
Outside of this, keep your followers up to date with any other key updates about your business. This could be the announcement of a new product or service or any changes to your services or packages.
There seems to be a new gadget or device released every day, and who knows them better than the experts? If you specialise in a particular brand or device, why not review the latest devices as they come out?
This will give you a chance to demonstrate your expertise, build trust with your followers and even have some fun! Giving value to your followers outside of your business will drive engagement and stop you from falling into the trap of constantly posting sales driven content.
Engage with your Followers
Don’t forget the social aspect of social media! IT is complicated, so you may have people who reach out to you directly either through direct message or in the comment section of your posts. Make sure you respond to these questions!
We aren’t saying you should offer your services for free, but simply ignoring these questions reflects poorly on your business. Answering these questions helps you build rapport and generate new leads for the future!
Host a Q&A
If you find yourself getting a lot of questions, why not host a live Q&A? This is another great way to drive engagement with your audience and showcase your expertise.
Decide on a topic, set a date for the Q&A, and advertise it before it goes live! Invite your followers to submit questions and make sure to have some prepared talking points ready to go.
Promotions and Offers
Give something back to your followers with an extra incentive to contact your business!
There are a few ways you can do this:
- Offer a limited discount to any new followers or those who share your page with others. This will not only drive your followers up, but when people have a discount, they tend to spend more as they’re getting a saving.
- Share a phrase or word that can be quoted for a small discount. If you share this on social media, it gives an incentive for your followers to come in and shop.
- Share limited discounts you have in general. If you share any promotions in-store or on your shop front, you will have limited exposure. In addition to flyers, sharing these offers on social media gives you a wider audience.
The mains points to remember are:
- Be consistent. Regular posting keeps you relevant and at the top end of people’s feeds.
- Use relevant tags. The best way to give your posts more traction is by using the correct tags.
Juggling this, and your business can be tricky – especially if you want to make the most of your platforms. Not to worry though, we can help.
At 99social we offer cheap social media management from as little as £99 per month.
Get in touch today to find out more, and don’t forget to follow us on Twitter for social media news, tips and advice.