As a landlord or owner of a property company, finding new ways to promote your properties and find new tenants or clients can be hard work.
The chances are that you have a website and promote your vacancies on sites like Rightmove, but what if there was an easier way to spread the word? There is.
Social networking sites like Facebook, Twitter, and Instagram are some of the most effective marketing tools, provided you use them correctly, so below, we’ve put together some social media post ideas for landlords and property companies to get you started.
News on properties for rent
Tenant moving out of one of your properties and want to fill it fast?
Promote your vacancies on social media, either organically or by paying for a sponsored post.
Provided you have built up a following, you’ll be able to find someone interested in your properties in no time at all – especially on Facebook, where people can tag and share your content with their friends.
Remember to take some great-looking images, add your company branding, and a phone number people can ring if they’re interested.
If you want, you can add additional information, like the features of the property, the cost of the deposit and other selling points to sweeten the deal.
This property management company creates attractive graphics to promote their properties, and include useful information, like the cost to rent per week, the deposit, and the total move-in fee.
Stress the benefits of your properties
If you’re struggling to get people to rent your properties, then you should work hard to stress their benefits.
Perhaps you only offer properties in prime locations, or include free maintenance in with the monthly price?
Maybe your properties are above and beyond others in the area, and offer stunning views across the city?
Post about it, and don’t be afraid to show off.
The more you sell your properties, the more likely people are to express interest and sign up for a lease.
This luxury apartment complex posts regular content highlighting the benefits of their properties.
Interior design content
Modern families care about appearance and want to make their homes look as good as they can.
You can create content that appeals to both potential tenants and everyday folk, who are the ‘bread and butter’ of your operation and will allow you to grow your social media platforms.
Interior design content always goes down well and helps you to position yourself as a luxurious brand.
After all, if a landlord knows their stuff about how to create a stunning-looking property, then surely renters will be queuing up for one of their homes?
Source content from Pinterest and interior design blogs like Mad About The House, The Design Sheppard, and Dear Designer, and consider writing blog posts for your website where you can share more interior design tips.
This property management company shares regular articles on interior design, includes some attractive images, as well as local hashtags to boost the reach of their content.
Tips on home maintenance
Home maintenance tips can also be shared on social media if you’re looking for new post ideas.
They’re quick to source and position your business as an authority figure within your niche.
Say you post a video about getting stains out of your carpet – if it’s shot well, it has the chance of going viral and being seen by thousands of local (and national) consumers, many of whom may be looking for a property in your area. If they’re not, you’re at least building brand awareness.
You only have to take a look at the success of Mrs Hinch, a popular Instagrammer who posts daily updates on keeping your house looking its best and has amassed more than a million followers, to see how far home maintenance content can spread, so get your marigolds on!
As well as sharing videos and images, you could create blog posts for your website, which will direct people to your company page and encourage them to sign up to your mailing list or check out some of your properties.
Quotes, memes and custom content
Not everything you post has to be serious, so let your hair down and have some fun on social media.
Get involved in trending content, whether it’s a big football match or the final of the Bake Off, and you’ll likely pick up some new followers along the way.
If you’re feeling creative, you could even create some custom graphics and quotes to share on social media featuring your logo and branding, which will break up the cycle of posting vacant houses and property news.
Check out this custom graphic we created to give you an example of a branded quote. It only takes a couple of minutes on Canva, and it makes your business look more professional. If you don’t have time to make your own (or don’t know how) feel free to steal this one.
Competitions and giveaways
Finally, consider running a competition on social media to promote your business.
Aside from increased brand awareness, you’ll increase your follower numbers, and the more followers you have online, the more likely your promotional messages are going to be seen.
You don’t have to give away anything expensive – vouchers or a hamper will be enough to get people excited.
This lettings agent is offering Domino’s vouchers in exchange for a follow and like. If you’re not getting enough attention, then consider promoting your post to expand its reach.
Wrapping up
Social media can transform the way you run your business and help you find clients more quickly and easily than ever before.
If you’re too busy to run your social media handles or don’t have the patience, then fear not: we can help! We offer affordable social media management from as little as £99 per month, helping you grow your channels and find new business, whilst giving you more time to focus on the important stuff. Get in touch with the team to find out more.