As a massage therapist, you work with your hands every day to help your clients relax and heal. Between your many clients and the tasks you need to complete on a day to day basis, you may have overlooked a great tool available to you to build your business and generate new clients!
There’s no way to ignore the meteoric rise of social media. Not only has it changed the way we interact with each other, but it has also changed the way we do business too. This change has impacted everyone, even massage therapists like yourself.
Social media offers the chance to connect to new clients across multiple platforms and build your brand – whether you work independently or for a business.
If you’re new to social media, or you aren’t getting the most out of your current accounts, don’t fret – we are here to help.
Below, you’ll find social media post ideas for Massage Therapists:
Showcase your Expertise
People like to go to professionals they trust, especially when it’s anything that concerns their body. So why not start by using your social media platforms to showcase your knowledge and expertise in your craft?
There are a number of ways you can go about this! Here are some ideas:
- Do a series of explainer videos where you explain the various types of therapy and services that you offer. This could be a weekly segment that will give your audience a better idea of what you offer.
- If you specialise in a unique discipline of massage, explain what it is and how it may benefit your clients.
- Do a ‘mythbuster’ series where you address common myths or lies about your craft. This way you can showcase your knowledge and build trust between you and your audience.
A series is a great way to keep your posting regular, which is crucial to build any kind of audience on social media.
Turn the Massage Tables (so to speak)
Engaging with your audience is crucial for any kind of success on social media. When it comes to health, people have a lot of questions and it’s likely you will get a lot of questions online – make sure you answer them! This is a great way to connect with people online, gain their trust, and possibly turn them into a new client.
Don’t lead with a sales approach, but instead aim to help. This is a much more effective outreach strategy.
If you find yourself getting a lot of questions, why not host a live Q&A on one of your social channels? Instead of filling your followers feeds, you’ll be directly inviting them to participate in the conversation. Alert and invite your followers to attend ahead of time to maximise engagement.
If you’re short on ideas, business updates are always useful. Start by making sure any and all information that may be necessary about your business is available on your pages. This way, any new and existing customers can get info they need simply by visiting your social media accounts.
Outside of this, keep your followers up to date with any other key updates about your business. This could be the announcement of a new product or service, a change in services or packages, or updated service hours during a holiday. Keeping your audience informed will keep you front of mind when they are in need of your services.
Promotions and Offers
Give something back to your followers with an extra incentive to visit your business! You could offer a discount for new followers or referral recommendations.
People are always happy to refer a friend, but businesses rarely ask. So by offering a referral incentive, you’ll encourage your valued customers to spread the word about your services. There is no better form of marketing than word of mouth!
The mains points to remember are:
- Be consistent. Regular posting keeps you relevant and at the top end of people’s feeds.
- Use relevant tags. The best way to give your posts more traction is by using the correct tags.
Juggling this, and your business can be tricky – especially if you want to make the most of your platforms. Not to worry though, we can help.
At 99social we offer cheap social media management from as little as £99 per month.
Get in touch today to find out more, and don’t forget to follow us on Twitter for social media news, tips and advice.