Mortgages are confusing, and most people do not know where to start. The adviser they end up calling is usually the one who has been explaining things clearly in their feed for months. Helpful, jargon-free posts make you that person, as long as they stay on the right side of the financial promotion rules.
Here are 25 social media post ideas for mortgage advisers and brokers, grouped by what they do for your business, plus a simple weekly plan, ready-made captions, hashtags and the mistakes to avoid.
Before you post, read our guide to social media rules for mortgage advisers, covering FCA financial promotions and the risk warnings you need.
What should a mortgage adviser post on social media?
The short answer: plain English explainers that take the fear out of mortgages, timely reminders that prompt people to get in touch, proof from clients you have helped and a friendly look at the person behind the advice. Three posts a week covering that mix is enough.
Would you rather hand it over? See our social media management for mortgage advisers, from £99+VAT a month.
Your weekly posting plan at a glance
You do not need to post every day. Three posts a week, each with a different job, is plenty for a busy mortgage adviser.
One mortgage term or question answered simply.
A remortgage reminder or a first-time buyer checklist.
A client review or a keys in hand story.
Remortgages, buy to let, protection or self-employed mortgages.
Base rate decisions, Budget changes and the spring property market.
A reminder that a first conversation is free and without obligation.
Post ideas that explain mortgages
Every term you take for granted is a mystery to a first-time buyer. Explain one at a time.
Jargon busters
Loan to value, agreement in principle, early repayment charge. One term per post, two sentences each.
Step by step guides
A carousel showing the journey from saving a deposit to getting the keys.
First-time buyer tips
How much deposit you need, what lenders look at and how to get mortgage ready.
Myth busting
"You cannot get a mortgage if you are self-employed." Not true, and worth saying often.
Market updates
What a base rate decision means for borrowers, in plain terms and without predicting the future.
Short videos
You answering one common question to camera in under a minute.
Post ideas that prompt enquiries
Most people leave mortgages until the last minute. Nudge them earlier.
Remortgage reminders
"Is your fixed rate ending in the next six months?" is the most valuable question you can post.
Service spotlights
Buy to let, shared ownership, later life lending or self-employed mortgages.
Protection posts
Explain life cover and income protection through real-life situations, not scare tactics.
Document checklists
What to have ready before you speak to an adviser. People save these posts.
Seasonal prompts
New year house moves, the spring market and Budget announcements. Our 2027 social media calendar helps you plan ahead.
Free first chat
Remind people that an initial conversation costs nothing, with a clear way to book.
Post ideas that build trust
People are sharing their finances with you. Show them you are qualified, regulated and human.
Client reviews
Turn a five star review into a graphic. Here is how to encourage customers to leave a review.
Keys in hand stories
A client outside their new home, with permission. Nothing shows what you do more clearly.
About you
Why you became an adviser, how long you have been doing it and what you do outside work.
Whole of market explained
If you are whole of market, explain what that means and why it matters.
How you are paid
Fees or commission? Being upfront builds trust before the first call.
Qualifications and regulation
Your qualifications and who you are authorised and regulated by.
Introducer shout-outs
Tag the estate agents, solicitors and accountants you work with. They will often return the favour.
Post ideas that get people talking
These keep you in the feed, so you are the first name people think of. Here is more on how to generate more engagement.
Polls
"How old were you when you bought your first home?" Easy to answer and widely shared.
True or false
"A bigger deposit always means a better rate." Ask first, then explain.
This or that
New build or period property? Town or countryside?
Dream home posts
"What is the one thing your next home must have?"
Local area love
Favourite streets, cafes and schools in the areas you cover. It shows you know the patch.
Ask the adviser
Invite general questions and answer the best ones in a follow-up post.
Mortgage adviser captions you can use
Swap in your own details and they are ready to go.
Is your fixed rate ending in the next six months? 🏡
Now is the time to look at your options, not the week it ends.
Message us for a free, no obligation review.
Your home may be repossessed if you do not keep up repayments on your mortgage.
What is loan to value?
It is the size of your mortgage compared with the value of the property.
A lower LTV usually means access to better rates.
Your home may be repossessed if you do not keep up repayments on your mortgage.
How old were you when you bought your first home?
Tell us in the comments.
We will share the average on Friday.
Hashtags for mortgage advisers
Use two or three of these, then add hashtags for your town and the services you want more of.
- #MortgageAdvice
- #MortgageBroker
- #FirstTimeBuyer
- #Remortgage
- #MortgageTips
- #BuyToLet
- #SelfEmployedMortgage
- #HomeBuying
- #PropertyLadder
- #MovingHome
Mortgage adviser social media dos and don'ts
Do
- Include the repossession risk warning on any post promoting mortgages
- Have promotional posts approved by your network or compliance team before they go out
- Reply to comments and messages quickly, as questions turn into enquiries. Our community management service can help
- Post to your Google Business Profile as well as your social channels
- Ask every happy client for a review
Don't
- Quote rates or promise approval without the wording your regulator requires
- Give personal advice in comments. Move the conversation to a call
- Predict where interest rates or house prices are heading
- Post only when things are quiet. Consistent feeds win more enquiries
- Rely on stock photos. Real photos of your own team and work are more convincing
Mortgage adviser social media FAQs
What should a mortgage adviser post on social media?
A mix of plain English mortgage explainers, remortgage reminders, client reviews and posts that show the person behind the advice. Aim for posts that explain mortgages, prompt enquiries, build trust and get people talking.
How often should a mortgage adviser post on social media?
Three times a week is plenty. Consistency matters more than volume, so a steady three posts a week beats ten in one week followed by silence.
Which social media platforms are best for mortgage advisers?
Facebook and Instagram matter most for first-time buyers and home movers, and LinkedIn is valuable for reaching introducers such as estate agents, accountants and solicitors. Add Google Business Profile so you show up in local searches.
Do mortgage advisers need a risk warning on social media posts?
Posts that promote mortgages count as financial promotions, so they need the appropriate risk warning and approval from your network or compliance team. Purely educational posts are different, but check with compliance if you are unsure.
Can mortgage advisers share client stories?
Yes, with the client's written permission. Keep financial details out of it and focus on the outcome, such as collecting the keys.
