In this day and age, marketing your brand on social media is an absolute non-negotiable if you want to take your business to the next level. As a mortgage company, you’ll be used to getting the word out about your brand through word of mouth and referrals, but did you know that social media can dramatically increase your ability to drum up new clients?
Think about it: you have the potential to reach thousands of people with every post you make! If you’re looking for some advice on what kinds of things to post for the best results, then look no further. Keep on reading to discover our top tips on how to boost your mortgage companies’ presence on socials and have that phone ringing off the hook!
Share expert advice
Social media is crammed full of information and people often don’t have time to sort through it all in order to find some genuinely useful stuff! Make their job easier by sharing genuine, useful advice using your expertise in the industry. This could be anything from linking to helpful blog posts from your social accounts or simply posting handy nuggets of wisdom. Don’t be afraid to share others’ blog posts and advice too if you think they could be of help to your followers.
Doing this will help increase your engagement levels and draw new people in. This kind of content will also entice those people to stick around for more. And on top of all that, it also has the added benefit of showing people that you know exactly what you’re talking about when it comes to all things mortgages.
Find resources on popular property websites – or write your own content for extra clout.
Show the results of your hard work
A fun idea you could consider using to boost your numbers on socials as a mortgage broker is to show off when one of your clients has secured a mortgage. It could be that they have got a great deal on a remortgage or got that offer approved and moved into their new dream home.
These kinds of posts will show that your company is doing its job well and getting results for customers. Remember, big financial events can be incredibly overwhelming for people, but showing them that light of the end of the tunnel will really draw them in. Everyone likes to look forward to the ultimate end goal and if people can see the smiling faces of your satisfied customers on your socials, then you’re likely to increase your engagement levels and secure more business over time.
The more successful your mortgage company looks, the more likely people are to choose you.
Test out testimonials
Another way in which you can demonstrate to people that you are there to help them to achieve their financial goals is to share client testimonials. As well as snapping candid pics of people in front of their new homes and sharing how you got someone that great rate on their remortgage, post a few words from your customers on their positive experience with your business. People are likely to trust good reviews from those who have used your business and it can often be the driving force in people’s decision to hire you. In the world of mortgages, a significant number of people seek advice through word of mouth, so sharing testimonials is another fantastic way to get new people on board! Another top tip: make sure you ask all of your clients to review you through your Facebook page and share the positivity!
Mortgage broker Trussle regularly shares positive news and case studies from satisfied clients.
Let people know that you care
Something which can set you apart from the crowd in the social sphere is demonstrating that you really care about community and charity. If you’re a small local business you might consider regular posts on your socials regarding community events to show that you have your finger on the pulse. If you’re a larger company and want your social media to reflect your values and ethics, show ways in which you are supporting charities that both you and your clients care about. This really humanises your brand and makes you more likeable to potential customers.
Offering advice to those in need – or offering your services for free – can help position you as a leader in your field.
Creating fun and engaging social media content for your mortgage company will hugely help you to get your brand name out there and land new clients. For best results, try to show a mixture of serious advice and light-hearted content to keep people interested and wanting more. If you need help with making your mortgage company stand out on socials, then don’t hesitate to contact the team at 99social for affordable social media management.