Nonprofits like yourself work tirelessly to do good in your community or around the world. Firstly, thank you for all of the work you do!

To keep your organisation going, you need regular volunteers and consistent donations. No while we’re sure you’ve got strategies in place to funnel these resources in, are you leveraging social media as best you can?

People are spending more time on social media than ever before, so if you’re looking to reach more people, why not put yourself right in their eye line? Social media, when used correctly, can boost your incoming volunteer and donation numbers in a dramatic way!

However, coming up with fresh and creative content on a regular basis isn’t easy. Not to worry though – we’re here to help.

Here are our top social media post ideas for Non Profit Organisations:



We’re sure at one point or another, you’ve seen charity testimonials multiple times and this is because they work! Testimonials are a great way to put a face to your organisation and build trust amongst your audience. If people trust your Non Profit, they’re more likely to share their time and hard earned money with you.

There are a few ways you can go about this:

Volunteers: Getting your volunteers to speak about their experience with your organisation is a great way to get excited about joining your cause. Keep these videos short and make sure they are genuine – people can tell when these interviews are fake. This will also give people a look at what your organisation does and how you help others.

Benefactors: If possible, you can also share a testimonial of someone who has benefited from the work of your charity.  This will show your audience first hand the impact of your organisation, which will encourage them to help however they can. People are weary that their donations won’t go anywhere so why show them what it goes towards?

Donors: Donors are another great source for testimonials as they can share why they believe in your cause which may win over others as well!



Questions are an excellent way to spark conversation, and conversation makes for great content.

Reach out to your audience, and ask them to submit some questions they’d like you to answer. These could be to get to know your organisation better, to understand your motivations or find out more detail about the work your non profit does in the community. This will build trust with your followers, and build more meaningful engagement with them as well.

Who you choose to host the Q&A offers another chance for you to get creative! You could choose a volunteer, a donor, someone who benefits from your charity or even someone from within the organisation – such as your founder or someone in a senior management position.


Promote Events and Drives

If you have an upcoming event or charity drive, there are few better ways to drum up attendance and awareness than on social media. It gives the chance to reach beyond your followers and even run paid aids to really spread the word.


Host a Take Over

With all the work you do, wouldn’t it be nice to have the day off? Why not hand the keys to your social media kingdom to someone you trust for the day?

Take overs are a great way to keep your content fresh and excite your followers. It also lends a different perspective to your narrative, making it more genuine.

Be mindful of who you choose here – you want them to be someone who is going to be exciting and engaging.


Final Thoughts

The mains points to remember are:

  • Be consistent. Regular posting keeps you relevant and at the top end of people’s feeds.
  • Use relevant tags. The best way to give your posts more traction is by using the correct tags.

Juggling this, and your non profit organisation can be tricky – especially if you want to make the most of your platforms. Not to worry though, we can help.

At 99social we offer cheap social media management from as little as £99 per month.

Get in touch today to find out more, and don’t forget to follow us on Twitter for social media news, tips and advice.

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