Choosing a nursery is one of the biggest decisions a parent makes, and they research it thoroughly. They read reviews, ask in local Facebook groups and look at your page to see what a day there is really like. Warm, regular posts show them, while keeping every child safe.
Here are 25 social media post ideas for nurseries, pre-schools and childcare settings, grouped by what they do for your business, plus a simple weekly plan, ready-made captions, hashtags and the mistakes to avoid.
What should a nursery post on social media?
The short answer: a window into daily activities that never identifies a child without consent, clear information about places and funding, proof from happy parents and useful advice for families. Three posts a week covering that mix is enough.
Would you rather hand it over? See our social media management for nurseries, from £99+VAT a month.
Your weekly posting plan at a glance
You do not need to post every day. Three posts a week, each with a different job, is plenty for a busy nursery.
This week's theme, menu or planned activities.
Messy play, forest school or story time, photographed safely.
A parent review, a team profile or a milestone.
Availability, open days and how to book a visit.
Funded hours deadlines, school readiness and seasonal celebrations.
A parenting tip or an activity to try at home.
Post ideas that show a day at nursery
Parents want to see what their child would actually do. You can show it without showing faces.
Activity photos
Hands in paint, wellies in puddles and towers of blocks. Hands and feet tell the story safely.
Theme of the week
What the children are learning about and why.
Outdoor learning
The garden, forest school and trips to the park.
Menus and mealtimes
This week's menu, with a photo of lunch. Parents care a great deal about food.
Room tours
A quick video of each room when it is empty and set up for the day.
Children's creations
Artwork, models and garden produce, without names.
Post ideas that fill your places
Parents plan childcare months ahead. Make it easy for them to take the next step.
Availability updates
"We have spaces in our toddler room from January." Clear and specific.
Open days and visits
Invite families to look round, with dates and how to book.
Funded hours explained
Who qualifies, how to apply and the deadlines. Our 2027 social media calendar helps you plan ahead.
Fees and what is included
Meals, nappies and trips. Being upfront saves everyone time.
Settling-in sessions
Explain how you help new children and nervous parents.
School readiness
How you prepare pre-schoolers for reception.
Post ideas that build trust
Parents are trusting you with their child. Show them the care, qualifications and standards behind the door.
Parent reviews
Turn a five star review into a graphic. Here is how to encourage customers to leave a review.
Meet the team
A photo and a few lines about each practitioner, with their qualifications.
Ofsted and awards
Your rating, healthy eating awards and any accreditations.
Safeguarding and safety
Secure entry, paediatric first aid and allergy procedures.
Staff training
Courses completed and qualifications gained.
Key person approach
Explain how each child has a named person who knows them well.
Milestones
Nursery anniversaries, long service and graduation day.
Post ideas that get people talking
These keep you in the feed, so you are the first name people think of. Here is more on how to generate more engagement.
Activities to try at home
A simple craft or sensory idea using things parents already have.
Parenting tips
Potty training, fussy eating and bedtime routines. Practical and judgement-free.
Book of the week
The story the children are loving, so parents can read it at home.
Polls
"What is your child's favourite bedtime story?"
Celebrations
World Book Day, Diwali, Christmas and Chinese New Year at nursery.
Ask the team
Invite parents' questions and answer the best ones in a follow-up post.
Nursery captions you can use
Swap in your own details and they are ready to go.
Spaces available from January 🧸
We have places in our toddler room, with funded hours accepted.
Message us to book a visit and see what a day here looks like.
Muddy puddles and big smiles this morning.
Outdoor play builds confidence, balance and a very healthy appetite for lunch.
Ask us about our forest school sessions.
Rainy day idea.
Fill a tray with dry pasta, add cups and spoons, and let them scoop and pour.
Simple, cheap and great for little hands.
Hashtags for nurseries
Use two or three of these, then add hashtags for your town and the services you want more of.
- #Nursery
- #Childcare
- #EarlyYears
- #NurseryLife
- #LearningThroughPlay
- #OutdoorLearning
- #FundedChildcare
- #PreSchool
- #ParentingTips
- #EYFS
Nursery social media dos and don'ts
Do
- Have written photo consent for every child, and check it before each post
- Show activities through hands, feet and backs of heads where you can
- Reply to comments and messages quickly, as questions turn into enquiries. Our community management service can help
- Post to your Google Business Profile as well as your social channels
- Ask every happy parent for a review
Don't
- Post a child's name, face or uniform without explicit consent
- Share anything that reveals when or where trips are happening in advance
- Reply to concerns about a child in public. Move it to a private conversation
- Post only when things are quiet. Consistent feeds win more enquiries
- Rely on stock photos. Real photos of your own team and work are more convincing
Nursery social media FAQs
What should a nursery post on social media?
A mix of daily activities shown safely, information about places and funding, parent reviews and helpful tips for families. Aim for posts that show a day at nursery, fill your places, build trust and get people talking.
How often should a nursery post on social media?
Three times a week is plenty. Consistency matters more than volume, so a steady three posts a week beats ten in one week followed by silence.
Which social media platforms are best for nurseries?
Facebook matters most, because it is where local parents ask for recommendations. Instagram is ideal for activity photos, and Google Business Profile helps you show up when parents search for a nursery near them.
Can nurseries post photos of children on social media?
Only with written consent from a parent or carer for that specific use. Many nurseries avoid faces altogether and show hands, artwork and activities instead.
How can a nursery use social media safely?
Have a clear photo policy, check consent before every post, avoid names and never share live locations. Keep one or two trained people responsible for posting.
