To stay relevant in today’s digital world, you need to have a strong presence on social media. No matter the business, you need to be seen by new and existing customers and social media is one of the best ways to do this.

Running an optometry practice can be stressful, and you may not have the time to come up with fresh, eye-opening content regularly.

To help, we’ve come up with some social media post ideas that will catch the eye of anyone who sees your content!


Introduce your Team

When it comes to our health, we only want to go to someone we trust. How can you show people they can trust you if they’ve never stepped foot into your practice?

Introduce your staff on social media! Do a weekly “team member of the week” post, where you profile one of your staff members. Share their qualifications, time spent at the practice, any special skills and some fun facts. Be sure to include a friendly photo too. If you’d like to take it one step further, you can include testimonials from their patients.

This will show that you’re more than just another business, you’re a friendly practice waiting to help people. This is a great way to build trust and bring new business through your doors!


Showcase your frames

A major part of your business will be the frames you sell. They should also be a major part of your social content. Use your social channels to announce new lines, or perhaps any promotions you may have.

If this is a service you offer, you could also promote a virtual frame tester. This way customers can test how a pair of frames may look without coming into the store and make an order online.

How-to videos

This is an excellent way to give value to your customers. This could be simple things like ‘How to clean your lenses correctly’ or ‘How to insert a contact correctly’ to basic frame repair or DIY at-home vision tests. This will build further trust with your audience and add to your credibility as a business.

If you’re unsure of topics to cover, reach out to your followers as a source of questions. This leads us nicely into our next suggestion…


Customer Questions

When it comes to health, people have a lot of questions. This is a great source of content generation. Reach via your channels, and gather questions that your pros can answer.

You could address the comments directly in the comment section, or you could host a live Q&A where one of your opticians could answer any queries in person. We suggest using this platform to bust myths about eye care and general eye health.

Not only will this help to build trust amongst your audience, but it also gives your customers a chance to engage further with your team outside of an appointment.



Memes and Gifs

You don’t always need to take things so seriously – just take a look at spec savers. They’ve used humour in a clever to draw attention to their services and you can do the same! This could be as simple as occasional memes shared in your story, or even posted on your main page.

This will make your business more relatable, and give you a chance to have some fun. Keep the content related to optometry otherwise it may feel forced and out of place.


Final Thoughts

The mains points to remember to make the most of your social media are:

  • Be consistent. Regular posting keeps you relevant and at the top end of people’s feeds.
  • Give value. Don’t post for the sake of it, try to give as much value to your audience as possible.
  • Use relevant tags. The best way to give your posts more traction is by using the correct tags.

Juggling this, and your practice can be tricky – especially if you want to make the most of your platforms. Not to worry though, we can help.

At 99social we offer cheap social media management from as little as £99 per month.

Get in touch today to find out more, and don’t forget to follow us on Twitter for social media news, tips and advice.

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