Pest control is often considered an icky business. Dealing with creepy crawlies means that people often don’t want to talk about your business, let alone think about it!
However, whether people like to admit it or not, pest control services are something they may need at one time or another. So, should that time arrive, customers need to know where to find you – and one of the first places they will look is social media.
If you aren’t present on social media, you’re missing out on business. By having an active presence on social media, you’ll not only be able to share your expertise with the world but also promote your services to a larger audience.
Knowing where to get started isn’t always easy, which is where we come in!
Here are some social media post ideas for your pest control company:
If you haven’t done so already, create some accounts on social media and start getting some followers! Focus on the following platforms:
Not only are these platforms the most popular, but they are the easiest to use for beginners. More and more people are heading to social media for the services they need, so make sure you’re in the same place they are!
Pest of the week Posts
This is a way to share vital information about house pets in a fun, and slightly less gross, way. Plus, following this format will not only guarantee that you post regularly, but it will also generate a sense of expectation from your followers as they await the next instalment of the series.
Select a common household pest, such as rats or ants, and post an image of this pest in a wanted poster or some other creative way. Then share some facts about what attracts these pests, how to manage them and give suggestions on where your services may be helpful.
You mustn’t try to explicitly sell your services in every post. Instead, take the approach of offering your audience helpful tips and information. This will lead them to trust and they will consider your services on their own.
This is another great way to build trust in the expertise of your business. When it comes to pest control, two things typically come to mind for everyday people:
- Gross animals/insects they don’t want to think about.
- Toxic chemicals used in pest control that can be harmful to people.
Use explainer content to dispel myths and ease people’s concerns.
You can explain any chemicals or tools that you use, how they work, and how you will ensure your customer’s safety. This will build trust in your business, and lead to more leads and sales for your business.
Promote deals and Savings
If you have any upcoming promotions or offers, social media is a great way to spread the word!
Make sure you use any relevant hashtags to make sure your posts get in front of the right people.
Case Profiles and User Generated Content
One of the best ways to promote your business is to let other people do it for you! Word of mouth is still the most effective form of marketing, and social media is a great way to drive this form of promotion.
Firstly, ask your customers to share their experience with your business (especially if it’s good). To encourage them to do this, you could offer them a small discount on future services in exchange for posting and tagging your business account. Share this content on your pages and show your followers how happy your customers are!
The mains points to remember are:
- Be consistent. Regular posting keeps you relevant and at the top end of people’s feeds.
- Use relevant tags. The best way to give your posts more traction is by using the correct tags.
Juggling this, and your business can be tricky – especially if you want to make the most of your platforms. Not to worry though, we can help.
At 99social we offer cheap social media management from as little as £99 per month.
Get in touch today to find out more, and don’t forget to follow us on Twitter for social media news, tips and advice.