For photographers, social media can feel like a slam dunk. Simply take great photos, post them on your channels, and you’re done – right? Whilst this may be a good place to start (more on this later), you need to do more – especially if you want to stand out from the crowd.

If you’re wondering where to start, or how to take your social accounts to the next level, you’ve come to the right place. In this post, you’ll find some great social media post ideas for photographers.


Great photos

We’ve touched on this already, but it’s worth repeating; if you’re a photographer, you need to share your work. Imagine if an artist never put their work on display? It would make it difficult to generate any sort of buzz – or income – from their work.

Whilst you shouldn’t rely on this for your content entirely, the bulk of your content should focus on your work. Especially if you hope to make a living as a photographer.


Showcase your expertise

To be successful as a photographer, especially when you’re in the early stages of your career, you need a clear niche. These could be wedding photos, family portraits, headshots for performers, nature, fashion – whatever you like. It’s easy to fall into the trap of thinking that you should take photos of everything – after all, if you can take photos of anything, you can be hired by anyone, right? Unfortunately, this tends to lead to a jack of all trades, master of none career.

This is where social media can help. Once you’ve chosen your niche, share your work that matches! Be sure to use training hashtags and publish only your very best work.


How-to content

As a photographer, you probably have a few handy tips and tricks up your sleeve to get the perfect shot. The good news is that there will be people out there who are desperate for these tips!

We aren’t saying that you should offer free training. Instead, you offer handy little tips to help the everyday photographer to get more out of their camera. For example, it could be a simple tweak of settings in certain lights or how to frame the subject of a photo correctly.

This kind of content highlights your expertise, and demonstrates your skill and knowledge. It will help you to boost the number of followers that you have and establish yourself as a highly-skilled photographer in your local area.


Product reviews

For some, photography is a profession. For others, it’s a hobby. Whatever camp they fall into, they’re going to want the very best cameras, lenses, and equipment that they can get. It can be hard to know what to choose between these products with so many on the market. This is where you can help.

Should a brand that you’re familiar with be releasing a new product, why not review it? This will help you to reach a different audience on social media and further demonstrate your knowledge of your craft. Anything that you can do to position yourself as an expert in your field will only help in growing your business.


Editing tips

As a photographer, you know that there’s to the perfect photo than simply pointing and shooting. Editing is a crucial part of the process, and it is also a great source of content for your accounts. You don’t reveal too much of what goes on behind the scenes, but offering a few tips and tricks can be very effective.

For example, you can show your followers how to properly adjust the size of an image file or how to crop unwanted people out of the background of a photo.



If you have customers that are raving about your work, why not ask them to write you a testimonial? You can use this for content on your channels to show how great it is to work with you.

Simply get the short review (it should only be a few sentences at most), pick their favourite photo that you took for them, and share away! Be careful not to overdo it though as it can come across as disingenuous.


Final Thoughts

By following the tips in this post, you should be able to enhance the engagement that you’re getting on your social media channels. If you’re short on time, looking for even more from your channels, or simply don’t want to do it yourself – contact us today!

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