When a boiler packs in or a pipe bursts, nobody shops around for long. They call the plumber they have already heard of, or the one a neighbour recommends in the local Facebook group. Regular posts are how you become that name before the emergency happens.
Here are 25 social media post ideas for plumbers and heating engineers, grouped by what they do for your business, plus a simple weekly plan, ready-made captions, hashtags and the mistakes to avoid.
What should a plumber post on social media?
The short answer: finished jobs that show your standard, seasonal reminders that bring in bookings, proof that you turn up and tidy up, and simple tips that make you the helpful local expert. Three posts a week covering that mix is enough.
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Your weekly posting plan at a glance
You do not need to post every day. Three posts a week, each with a different job, is plenty for a busy plumber.
A before and after from last week, with the area you were working in.
Something quick and useful, like how to find your stopcock.
A customer review, your Gas Safe details or a tidy van.
Boiler servicing, bathroom refits or landlord certificates.
Boiler checks in autumn, frozen pipe advice in winter, outside taps in spring.
A limited offer on the jobs you want more of.
Post ideas that show your work
Most of your work ends up hidden behind a wall or under a floor. Photograph it before it disappears.
Before and afters
A tired bathroom next to the finished refit. Mention the town so local people see you work near them.
Neat pipework
A tidy boiler install with level, clipped pipework is your best advert. Other trades and customers both notice.
The job behind the wall
Show first fix pipework before the plasterboard goes on. It proves you do it properly where nobody will ever look.
Emergency call-outs
A burst pipe fixed at 9pm on a Sunday, with a line about how fast you got there.
Timelapse of a refit
Prop your phone in the corner and film a bathroom strip-out or install, then speed it up.
What we found
A scaled-up heat exchanger or a waste pipe someone bodged years ago. These posts show why a proper plumber matters.
Post ideas that bring in bookings
Timely reminders give people a reason to call now rather than someday.
Annual boiler service reminders
Post in early autumn, before the first cold snap fills your diary. Our 2027 social media calendar helps you plan ahead.
Frozen pipe advice
When a freeze is forecast, tell people how to lag outside pipes and what to do if one bursts.
Landlord gas safety certificates
Remind local landlords their certificate needs renewing every 12 months and that you can book them in.
Power flush explainers
Cold spots on radiators? Explain what causes them and how a power flush fixes it.
Quiet week offers
A fixed price tap replacement or outside tap fitting for the weeks you have gaps.
Areas you cover
A simple map or list of the towns and villages you work in. People search for a plumber near them.
Post ideas that build trust
Letting someone into your home takes trust. Answer the questions customers are quietly asking.
Customer reviews
Turn a five star review into a graphic. Here is how to encourage customers to leave a review.
Gas Safe registration
Show your Gas Safe card and explain how customers can check an engineer's number.
Meet the team
A photo and a few lines about each plumber or apprentice. People like knowing who will be at the door.
How we protect your home
Dust sheets down, boots off, rubbish taken away. Show it, because it is what reviews mention most.
Clear pricing
Explain your call-out charge or what a boiler service includes. No surprises wins work.
Guarantees
Tell people what your workmanship guarantee and the manufacturer warranty cover.
Apprentice milestones
An apprentice passing an exam or finishing their first solo job always gets a warm response.
Post ideas that get people talking
These keep you in the feed between jobs, so you are the first plumber people think of. Here is more on how to generate more engagement.
Where is your stopcock?
Ask followers if they know where theirs is. Most do not, and it makes a useful follow-up post.
Guess the blockage
A photo of what you pulled out of a drain, with a prize for the closest guess.
Myth busting
No, wet wipes are not flushable. Short, shareable and saves you a job nobody enjoys.
Quick tip videos
How to bleed a radiator or repressurise a boiler in under a minute.
Polls
Bath or shower? Combi or system boiler? Easy to answer and good for comments.
Ask the plumber
Invite questions once a month and answer the best ones in a follow-up post.
Plumber captions you can use
Swap in your own details and they are ready to go.
When did you last have your boiler serviced? 🔥
An annual service keeps it safe, efficient and under warranty.
We have slots available this month. Call [phone number] to book.
From tired to tiled in six days.
New suite, new pipework and a walk-in shower in [town].
Thinking about a new bathroom? Message us for a free quote.
Do you know where your stopcock is? 🚰
Find it today, before you need it in a hurry.
It is usually under the kitchen sink. Turn it clockwise to shut off the water.
Hashtags for plumbers
Use two or three of these, then add hashtags for your town and the services you want more of.
- #Plumber
- #LocalPlumber
- #Plumbing
- #GasSafe
- #HeatingEngineer
- #BoilerService
- #BathroomRefit
- #EmergencyPlumber
- #PlumbingTips
- #SupportLocal
Plumber social media dos and don'ts
Do
- Photograph every job before you leave
- Name the town or area in your posts
- Show your Gas Safe registration
- Reply to enquiries quickly, as the first plumber to answer usually wins the job. Our community management service can help
- Post to your Google Business Profile as well as Facebook
- Ask every happy customer for a review
Don't
- Share a customer's address or door number without permission
- Criticise another plumber by name. Show the problem and the fix instead
- Post only when work is quiet. Busy feeds win better jobs
- Give gas advice that encourages DIY. Always point people to a Gas Safe engineer
- Use stock photos. Your own phone snaps are more convincing
Plumber social media FAQs
What should a plumber post on social media?
A mix of finished jobs, seasonal reminders such as boiler servicing, customer reviews and simple tips. Aim for posts that show your work, bring in bookings, build trust and get people talking.
How often should a plumber post on social media?
Three times a week is plenty. Consistency matters more than volume, so keep posting when you are busy as well as when you are quiet.
Which social media platforms are best for plumbers?
Facebook and Google Business Profile matter most, because that is where homeowners look for local recommendations. Instagram is ideal for bathroom before and afters, and TikTok suits short tip videos.
Do plumbers need professional photos?
No. Clear phone photos of real jobs work better than stock images. Take one before you start and one when you finish.
Can social media really bring in plumbing work?
Yes. Most plumbing work comes from local recommendations, and many of those now happen in Facebook groups. An active page full of finished jobs and reviews makes you the easy recommendation.
