In the United Kingdom alone, recruitment is worth an eye-watering £32.2 billion.
If you help to find staff out of the country, then the industry could be even more lucrative for businesses like yours.
As such, it’s important to have a strong social media strategy to capture attention.
Recruitment is one of the country’s most competitive and cut-throat industries – it seems like every other day there’s a new recruitment agency popping up and cluttering the market.
However, Brexit just around the corner and companies big and small beginning to suffer from skills shortages, there’s never been a better time to have a presence in the market and make a splash.
Demand is on the up, and specialist recruitment firms like yours can capitalize.
Below, we’ve put together some social media post ideas for recruitment companies to help you find clients, find candidates for jobs, and increase your profit margins in no time at all.
Post about job vacancies and opportunities
The most obvious thing that you should be posting about on social media is your vacancies and opportunities, especially if you’re struggling to fill them.
Although some agencies have a talent pool and match candidates with positions behind the scenes, it’s still good to show that you’re advertising for lots of positions.
Not only does it encourage people to sign up as a candidate, but it shows businesses that you’re a popular choice and that you help match the right people to the right positions.
Think about ways you can mix up your social media posts.
Sometimes, you’ll simply want to post the details of the job opportunity with an email address or phone number, but you could think about creating custom graphics or even videos to show off some of your job adverts.
The key here is to keep it consistent.
There’s little point in posting a new job every day for a month and then disappearing off of the face of the earth.
Schedule posts in advance, and mix it up so you’re not posting the same style content again and again, as it can get stale.
Show off the staff behind the business
Let’s face it – recruitment is a pretty dry industry.
The majority of the time, you’re either going to be banging on about new job openings, or reasons why your recruitment agency is the best.
Sometimes, though, it’s good to go behind the scenes and show off your staff, so that people can connect with your business on a more personal level.
It’s a great way to increase engagement on your social media channels and ‘humanise’ your brand at a time when so many businesses are going the other way and making their brand more corporate and stuffy in a bid to attract more lucrative recruitment contracts.
Take a couple of pictures in the office to introduce the team, consider ‘day in the life’ style posts, and add an Instagram shot when you’re celebrating someone’s birthday. Keeping it fun is key.
It’s great for your followers, as they get to see the people behind the account, and it’s good for you as you can let your hair down and post something a little bit different, rather than post after post advertising your vacancies.
Breaking it up helps to keep followers interested and engaged in your page, and will help you to appear on their timelines more often as a result.
Live tweet at events, exhibitions and career fairs
The chances are that you spend a lot of your time attending exhibitions, events, and careers fairs to promote your recruitment services and find new candidates to add to your books.
Such events are great for not only spreading the word about your brand but networking and helping you to find more followers and increase your engagement levels as a result.
Make sure you tune in to any relevant hashtags and event accounts, as these are likely to share and retweets your posts to their thousands of followers.
Take a picture or two and let people know where they can find you on the day of the event – you’d be surprised at how many people follow hashtags during an exhibition to seek out the best stalls and attendees.
If you’re hosting your own recruitment event, whether a career fair or open day, then create your own hashtag and encourage people to get involved.
You’ll be able to monitor them on social media and retweet their material, serving as user-generated content for your channels.
Think about clients, too
Most recruitment agencies fall into thinking that they’ll only find candidates on Twitter and Facebook, but the truth is that social networking sites are a good way to find new clients, too.
Make sure you’re on LinkedIn and Facebook, as these are the two most popular networks for key decision makers and CEOs, and post about why you’re the best agency in your niche.
A lot of the time, your posts will be met by deaf ears, but now and again you’ll generate a new lead and find a client along the way.
If you’re really going for it on social media, then it could be an idea to have separate accounts for job seekers and businesses, so that you can tailor your social media marketing strategies and post the most relevant content to reach the right people.
Experiment with your options and see which works best for your needs.
Share success stories from satisfied clients
Case studies are a great way to encourage new clients to sign up, and they’re also useful in positioning your business as the best in your industry.
Whether you helped recruit a whole new office worth of staff or helped one business find their dream manager, there are lots of ways to tell stories and spread the word about your successes – don’t be afraid of boasting!
You could ask clients to write (or record!) testimonials that you could share on social media, or you could invest in public relations and have stories about your successes printed in local newspapers and magazines.
All increase your visibility and improve your brand’s reputation.
Be a source of info and react to the news
Finally, if you’re struggling for social media post ideas, then you should position your business as an authority on recruitment, and share news and information from the wider industry.
Brexit is no doubt one of the biggest stories in the recruitment world right now, with many businesses pulling out of the United Kingdom or changing their strategies due to staffing and market uncertainty.
You could react to these stories, and share your advice or tips to affected workers, which will help you to appear in search results on social media.
There are so many other ways you can report on, too.
Funny or interesting recruitment advertising campaigns, the changing recruitment industry (with many businesses heading to Facebook to post jobs, rather than go down a traditional method), new technologies and innovations in the industry (such as automated interviewing) and advice for job seekers.
The more content you post, and the more useful your content is, the more people will follow you on social media and click through to your site when they see a job they like the look of.
There you have it – some social media post ideas to help you generate more engagement and grow your business.
In the world of recruitment, it pays to put in the work and build an engaged and active audience, as you’ll fill positions quicker and make more money.
If you’re too busy speaking with clients or interviewing candidates, then you don’t have to worry.
At 99social, we offer low-cost social media management from just £99 per month and have worked with many recruitment agencies across a whole host of industries.
Don’t hesitate to get in touch today, and we’ll help you make a real difference on social media.