Most people only look for a solicitor when something big is happening: a house move, a divorce, a death in the family. They are anxious, and they choose the firm that feels approachable and clearly knows its stuff. Social media is where you show both, long before they need you.
Here are 25 social media post ideas for solicitors and law firms, grouped by what they do for your business, plus a simple weekly plan, ready-made captions, hashtags and the mistakes to avoid.
Before you post, read our guide to social media rules for solicitors, covering the SRA Code of Conduct, client confidentiality and advertising.
What should a law firm post on social media?
The short answer: plain English explanations of the legal questions people actually ask, a human look at the people behind the firm, proof from happy clients and timely reminders about changes in the law. Three posts a week covering that mix is enough.
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Your weekly posting plan at a glance
You do not need to post every day. Three posts a week, each with a different job, is plenty for a busy law firm.
One legal question answered in plain English.
A team profile, a new starter or a day in the office.
A client review, an award or an accreditation.
Wills, conveyancing, family law or employment advice.
Law changes, tax year deadlines and awareness weeks.
A reminder that you offer a fixed fee or a free first call.
Post ideas that explain the law
Legal jargon puts people off. The firms that explain things simply are the ones people remember.
Legal questions answered
"Do I need a will if I am married?" One question, one clear answer, no jargon.
Jargon busters
Explain a term such as probate, exchange of contracts or lasting power of attorney in two sentences.
Step by step guides
A carousel showing what happens when you buy a house or apply for a divorce.
Myth busting
Common law marriage is not a legal status. Posts like this get shared widely.
Law changes explained
When legislation changes, tell people what it means for them in plain terms.
Short videos
A solicitor answering one question to camera in under a minute builds trust quickly.
Post ideas that bring in enquiries
Give people a reason to get in touch now rather than putting it off.
Service spotlights
One post per practice area, written around the client's problem, not your department name.
Fixed fee offers
If you offer fixed fees for wills or conveyancing, say so. Cost is the biggest worry people have.
Timely reminders
Will reviews in the new year, conveyancing before the spring market. Our 2027 social media calendar helps you plan ahead.
Life event prompts
Just married, new baby, bought a house? Remind people these are moments to update a will.
Free first call
If you offer one, post it regularly with a clear way to book.
Business advice
Contracts, employment law and commercial leases for the local business owners who follow you.
Post ideas that build trust
People want a solicitor who is competent and human. Show both.
Client reviews
Turn a five star review into a graphic. Here is how to encourage customers to leave a review.
Meet the team
A photo and a few lines about each solicitor, including something outside work.
Accreditations and awards
Law Society accreditations, Legal 500 rankings or local awards.
New starters and promotions
Trainees qualifying and promotions show a firm that develops its people.
Community involvement
Charity will weeks, sponsorships and pro bono work.
What to expect
Explain what happens at a first meeting and what to bring. It removes the fear.
Firm history
Fifty years in the same town is worth mentioning. Longevity reassures people.
Post ideas that get people talking
These keep you in the feed, so you are the first name people think of. Here is more on how to generate more engagement.
True or false
"You can write your own will on a scrap of paper." Ask first, answer in the comments.
Polls
"Have you made a will?" The results are always eye-opening.
Awareness weeks
Dying Matters Week, Good Divorce Week and National Conveyancing Week give you a ready-made topic.
In the news
A plain English take on a legal story everyone is talking about, without commenting on live cases.
Behind the scenes
Office dogs, charity bake sales and team days out show the people behind the letterhead.
Ask a solicitor
Invite general questions and answer the best ones in a follow-up post.
Law firm captions you can use
Swap in your own details and they are ready to go.
Married? You still need a will 📝
Without one, your spouse may not inherit everything, and the rules decide for you.
It takes less time than you think. Message us to get started.
Buying your first home?
We will keep you updated at every stage, in plain English.
Call [phone number] for a fixed fee conveyancing quote.
Quick question.
Have you made a will?
Vote below. We will share the results on Friday.
Hashtags for solicitors and law firms
Use two or three of these, then add hashtags for your town and the services you want more of.
- #Solicitor
- #LawFirm
- #LegalAdvice
- #Conveyancing
- #FamilyLaw
- #Wills
- #Probate
- #EmploymentLaw
- #EstatePlanning
- #LocalBusiness
Law firm social media dos and don'ts
Do
- Write in plain English and explain any legal term you use
- Add a line that posts are general information, not legal advice
- Reply to comments and messages quickly, as questions turn into enquiries. Our community management service can help
- Post to your Google Business Profile as well as your social channels
- Ask every happy client for a review
Don't
- Share anything that could identify a client or a case without written consent
- Comment on live cases or give advice on someone's specific situation in the comments
- Forget your regulator's publicity rules. Keep claims accurate and never promise an outcome
- Post only when things are quiet. Consistent feeds win more enquiries
- Rely on stock photos. Real photos of your own team and work are more convincing
Law firm social media FAQs
What should a law firm post on social media?
A mix of plain English legal explainers, team profiles, client reviews and timely reminders about law changes. Aim for posts that explain the law, bring in enquiries, build trust and get people talking.
How often should a law firm post on social media?
Three times a week is plenty. Consistency matters more than volume, so a steady three posts a week beats ten in one week followed by silence.
Which social media platforms are best for solicitors and law firms?
LinkedIn and Facebook matter most. LinkedIn reaches business clients and referrers, and Facebook reaches local people looking for wills, conveyancing and family law. Add Google Business Profile so you show up in local searches.
Can solicitors post client reviews on social media?
Yes, with the client's permission. Keep them anonymous or first name only unless the client is happy to be named, and never reveal case details.
Is social media suitable for law firms?
Yes. People choose solicitors they feel they know and trust. Helpful, human posts build that familiarity so your firm is front of mind when a legal need comes up.
