If you run a subscription-based business, we have some good news for you; Subscription-based businesses are on the rise! Giants of the market like Netflix and Amazon have paved the way for consumers around the world to see the value of these types of services and as a result, more and more people are signing up for these types of services every single day.
Now whilst this is an excellent sign of the times, this doesn’t mean that your subscription-based business will simply grow on its own. Even the most recognisable brands on earth advertise and promote their business regularly, and so should you!
More and more people are spending their time on social media so you need to be promoting your in here if you aren’t already doing so. However, coming up with fresh and exciting content regularly isn’t always easy, which is why we are here to help.
Here are our top social media post ideas for your subscription-based business.
Promoting Free Trials
This may feel like one of the oldest tricks in the book, but that’s because they work. Even the largest subscription-based companies offer free trials – even though many consumers already understand their service and what it offers. Free trials will allow potential customers to understand your business better, see the value that your service provides, and sell them on signing up for your subscription.
Promoting this free trial on social media is a great way to reach multiple consumers around the world who may not know about your product already. They will see the value that it provides and the benefits they will get.
Posting testimonials is a great way to showcase the value of your service to potential new customers. It can be tempting to use actors, however, they are fairly easy to spot. Ask genuine users to do a testimonial video or write a short caption about why they love your service and the benefits others will get from it. It’s always better to have someone promote your business on your behalf!
This leads us nicely into our next post idea…
This is simply one of the most effective ways to promote your service online. User-generated content to social media what word of mouth advertising is to any other business. Invite your users to post about your service or share their experiences on social media. When you do so, as them to tag your account and/or use a branded hashtag you have created. This will allow you to track any posts that have been created about your service.
When people do this, share their content on your pages and stories. This will not only show your customers that you care about them, but you will also build a community amongst your subscribers and you’ll be sharing great content from people who love your services.
‘Life without’ Posts
These posts are a chance to get creative. When posting and promoting your service, you’ve likely highlighted the benefits and value your service will bring to someone’s life. What if you flipped this messaging on its head for a moment?
Highlighting what life is like without your product is a great way to encourage people to sign up for your service. For example, if you run a beer subscription service, you could post something like:
“Life without us means drinking the same boring beer you had last week. And the week before that. And the week before that.”
This will generate a fear of missing out or, not to be dramatic, a better future with your service.
Depending on your service, it may be worthwhile to demonstrate exactly how your products work. One barrier people may have to sign up is that they don’t understand what your product is or how it works.
So, why not show them? This could be done through a simple explainer video or post or even in your stories. Another way to do this is to bring in help.
You could get one of your customers to do this or even bring in the help of an influencer. By doing so, you’ll not only reach people who already have an eye on your service, but you will be able to leverage the power of their audience as well!
Promoting your subscription-based service on social is not as hard as you may have thought – especially when you follow these tips! However, if you find that between the day to day running of your business, you’re struggling for time and ideas – why not let a professional take care of this for you?
Here at 99 Social, we offer a complete social media management service for as little as £99 per month. We can take care of promoting your business, so you can focus on the things that matter to you.
To find out more about what we can do for you, get in touch today!