Starting a subscription box business box can often feel like the easy part. Simply find something that you’re passionate about, source the items for your box, create a great box design, and build a website. Seems simple enough right?
Well, heaving a great idea is only the beginning. If you can’t build a strong subscriber base, you won’t be able to grow your business. This is where social media can help.
A strong social media presence can help you not only grow your subscriber base but also keep your current customers coming back for more. We know that coming up with fresh ideas for your social channels isn’t easy, which is where we can help!
Here are our top social media post ideas for subscription box businesses.
Free Trial Periods
As great as your boxes may be, people might not be ready to sign up straight away. This is where free trials can help. A free trial can help to show how great your products are and encourage customers to sign up for a subscription.
If you don’t want to give out an entire box, you could always put together a sample box and promise them more after signing up. Promote this free trial regularly on social media to get as many signups as possible. If you aren’t getting as many as you would like, you can always look into running paid ads.
User-Generated Content
User-generated content is highly sought after on social media and will be very effective for your business. User-generated content has a similar effect to word of mouth marketing, which has long been regarded as the gold standard of marketing.
Start by creating a branded hashtag that your customers can use, or ask them to tag you in any posts that they share about you. This will help you to find this content on your social accounts. The next step is to share this content! The quickest way is to post this content to your story.
Alternatively, if someone shares a great piece of content, you can share it on your channels like a normal post. Make sure to thank anyone who posts about you, and incentivise others to do the same!
Affiliates and Influencers
Influencers and affiliates are another great way to promote your products on social media. It’s important to note that there is a key difference between the two. Influencers are paid to promote your service. A basic example could be a fee for a single post on their page.
Affiliates, however, will sell your product on your behalf and collect a commission based on the sales that they generate. Influencers can be affiliates too.
There are pros and cons to them both, so be sure to do your research before taking the plunge. The most important thing is to keep your budget and your business in mind. Ultimately, it should be about what is going to be best for your business.
When it comes to influencers, one of the biggest barriers can be cost. This is because the top influencers demand top dollar for access to their followers. So how can you promote your product to a captive audience? With the help of micro-influencers.
Micro-influencers tend to have a smaller, more engaged audience that you can access. The best part is that these influencers are often more affordable than more popular ones, making them ideal for small businesses. The trick is to find them!
Competitions and Giveaways
Everyone loves a freebie – which is why free trials are so effective. Another weapon in your promotional arsenal is the competitions and giveaways. If free trials aren’t an option for you, this is a great alternative.
When constructing your competition, have a clear goal in mind. If you’re targeting your existing customers, you’ll do things a little differently than if you’re trying to win over new customers.
However you choose to run your competition, keep the following things in mind. First, make sure that you’re giving away a great prize! Otherwise, people won’t participate. Next, have clear entry guidelines and dates that you communicate regularly. Finally, announce the winner publicly. This builds trust in your brand and acts as another great source of content.
Guest Curators
Guest curators are a great source of content and a creative way to market your product. The important thing to decide is who your guest’s curators will be. If it’s your customers, make sure to make the terms as clear as possible and have some fun with it. If you choose an influencer, you could always let them take over your channels for a day.
Cross-overs
Collabs aren’t just for musicians! Why not partner up with another subscription box service and combine your products. This creates an exciting variation for your existing customers and allows you to market to the engaged audience of your partner.
Final Thoughts
When it comes to social media, the only limits are your creativity and your budget. If you’re struggling to come up with ideas, why not bring in some help? Here at 99social, we can manage all of your social needs and help you to grow your business for as little as £99 per month! Get in touch with us today.