A window cleaning round is built street by street. One happy customer tells a neighbour, and before long you have the whole road. Social media speeds that up: a local Facebook page full of sparkling results and friendly updates gets you recommended in every community group in town.
Here are 25 social media post ideas for window cleaners, grouped by what they do for your business, plus a simple weekly plan, ready-made captions, hashtags and the mistakes to avoid.
What should a window cleaner post on social media?
The short answer: satisfying before and afters, round updates that show you are reliable, extra services that grow each customer's spend and friendly local content that gets you recommended. Three posts a week covering that mix is enough.
Would you rather hand it over? See our social media management for cleaning companies, from £99+VAT a month.
Your weekly posting plan at a glance
You do not need to post every day. Three posts a week, each with a different job, is plenty for a busy window cleaner.
Which streets or villages you are in this week.
A before and after of conservatory roofs, gutters or fascias.
A customer review or a thank you to a long-standing customer.
Gutter clearing, conservatory roofs or solar panel cleaning.
Gutters in autumn, conservatories in spring, solar panels in summer.
An offer for new customers on streets you already visit.
Post ideas that show your work
Clean glass is hard to photograph. These angles work.
Half and half shots
One side of a conservatory roof cleaned, the other not. The contrast does the selling.
Gutter clearing videos
A gutter vacuum pulling out a season of leaves is strangely satisfying to watch.
Fascias and soffits
Green to white in one visit. Most homeowners do not realise you offer it until they see it.
Solar panel cleans
Show the before and after and explain how dirt reduces output.
Commercial work
Shop fronts, offices and schools show businesses that you handle bigger jobs.
Your kit in action
A water fed pole reaching a third floor window. It shows you work safely from the ground.
Post ideas that grow your round
The most profitable new customer lives next door to an existing one.
Round updates
"We are in [village] on Thursday and have space for two more houses." Simple, local and effective.
New area announcements
Starting a round on a new estate? Say so and offer a first clean deal.
Seasonal extras
Gutter clears before winter, conservatory cleans before summer. Our 2027 social media calendar helps you plan ahead.
Refer a neighbour offers
A free clean for every neighbour who signs up. Word of mouth is how rounds grow.
Payment made easy
Explain how customers can pay online or by Direct Debit. It removes a reason not to sign up.
Areas you cover
A simple list or map of your rounds. People search for a window cleaner near them.
Post ideas that build trust
You are on people's property when they are often not home. Show them they can rely on you.
Customer reviews
Turn a five star review into a graphic. Here is how to encourage customers to leave a review.
Insurance
Say that you are fully insured. Customers and commercial clients both want to know.
Meet the team
A photo and a line or two about whoever is on the round. A friendly face matters.
Text reminders
Tell people you text the night before so gates can be left open. It shows you are organised.
Weather updates
Explain what happens when it rains and why pure water still leaves a clean finish.
How pure water works
A short explainer on water fed poles answers the question every new customer asks.
Years in business
A milestone post, with a thank you to the customers who have been with you longest.
Post ideas that get people talking
These keep you in the feed between jobs, so you are the first name people think of. Here is more on how to generate more engagement.
View from the round
A sunrise, a friendly dog or a great view from the job. Easy content that people enjoy.
Customer pets
The cat that watches you through the glass every month deserves a post.
Guess what was in the gutter
Tennis balls, toys and worse. Ask for guesses, then reveal it.
Tip of the week
How to get streak-free glass indoors or stop birds marking windows.
Polls
Blinds or curtains? Easy to answer and good for comments.
Local shout-outs
Recommend another local business on your round. They will often return the favour.
Window cleaner captions you can use
Swap in your own details and they are ready to go.
We are in [village] this Thursday 🪣
We have space for two more houses on the round.
Message us today for a free quote.
Left side: before.
Right side: after.
Conservatory roof cleans booking now for spring. Call [phone number].
Leaves down? Gutters full. 🍂
Blocked gutters cause damp and damage over winter.
We clear them from the ground, with photos to prove it. Message us to book.
Hashtags for window cleaners
Use two or three of these, then add hashtags for your town and the services you want more of.
- #WindowCleaner
- #WindowCleaning
- #CleanWindows
- #GutterCleaning
- #ConservatoryCleaning
- #SolarPanelCleaning
- #ExteriorCleaning
- #WaterFedPole
- #LocalBusiness
- #SupportLocal
Window cleaner social media dos and don'ts
Do
- Post which streets or villages you are in each week
- Show extras such as gutters, fascias and solar panels
- Name the town or area in your posts
- Reply to enquiries quickly, as the first to answer usually wins the job. Our community management service can help
- Post to your Google Business Profile as well as Facebook
- Ask every happy customer for a review
Don't
- Photograph through a customer's windows or show house numbers
- Share a customer's address or door number without permission
- Criticise a competitor by name. Show the problem and the fix instead
- Post only when work is quiet. Busy feeds win better jobs
- Use stock photos. Your own phone snaps are more convincing
Window cleaner social media FAQs
What should a window cleaner post on social media?
A mix of before and after photos, round updates, customer reviews and seasonal extras such as gutter clearing. Aim for posts that show your work, grow your round, build trust and get people talking.
How often should a window cleaner post on social media?
Three times a week is plenty. Consistency matters more than volume, so keep posting when you are busy as well as when you are quiet.
Which social media platforms are best for window cleaners?
Facebook matters most, because local community groups are where people ask for a window cleaner. Add Google Business Profile so you appear in local searches, and Instagram if you enjoy sharing before and afters.
Do window cleaners need professional photos?
No. Clear phone photos of real jobs work better than stock images. Take one before you start and one when you finish.
Can social media really grow a window cleaning round?
Yes. Rounds grow through neighbours recommending you, and most of those recommendations now happen in local Facebook groups. An active page gives people something to tag when someone asks.
