Building a personal brand is exciting! You have full creative control, you can execute your ideas the way you want and you don’t have to answer to anyone. It allows you to carefully construct your digital persona, which you can use to help you achieve your goals – whether personal or professional. 

However, this presents its own set of challenges. Creating your content can be time-consuming. Plus keeping things fresh can be tricky, especially when there’s no one in the room to bounce ideas off. This can be stressful. However, the biggest thing you have to be mindful of is consistency. Every piece of content will feed into the narrative you’re trying to create. 

So, where can you find fresh ideas that you can use as part of your personal brand? We’ve got you covered. 

Here are our top social media ideas for your personal brand: 


Peel back the Curtain

We love to see people overcome adversity. It’s why we watch movies, read books and play sports. This concept is the basis of every story we’ve ever encountered. Whilst we want to showcase our success and our accomplishments, it’s also very helpful to show the struggle. 

Share content with your audience about an obstacle you’ve faced. It can even be something you’re struggling with. This will not only build empathy with your audience, but it will humanise you too. Share the lessons you’ve learnt and advise on how they too can overcome obstacles they face. People are sceptical of perfection, so don’t be afraid to be vulnerable and show what’s under the sheen. 


Thought Leadership 

The whole point of a personal brand is to express your ideas right? So, go forth and share your thoughts! If you’re building your brand around a niche or a field you’re an expert in, share your ideas on this subject. Don’t be afraid to be original and take risks, after all, people follow you to hear your ideas. 

There are a few ways you can do this: 

  • Create short videos answering a specific question or addressing a certain topic. 
  • Share commentary on the content of others. Perhaps you can echo their thoughts, challenge their ideas (in a constructive way) or open the platform for discussion. 
  • Share photos with some copy below. If you’re better with words, this is an excellent way to share your ideas. 



Questions are an excellent way to spark conversation, and conversation makes for great content. 

Reach out to your audience, and ask them to submit some questions they’d like you to answer. These could be to get to know you better, to understand your niche or simply address your followers directly. This will build trust with your followers, and strengthen your brand in their eyes. 

Alternatively, reach out to someone else who has a similar social brand or niche focus and interview them. Ask your respective audiences to submit any questions and host a live chat. You will double your reach and in turn, build your base of followers. 

Who knows, you might even learn something new! 


Content Series

Coming up with one great idea can seem easy enough. However, trying to consistently churn out new ideas can be difficult. One way to get over this hurdle is to plan a series on a topic. 

Focus on an idea that fits your brand, and determine a content schedule. This could be a series of daily, weekly, or monthly episodes that runs for as long as you like. Not only does this pad out your content publishing schedule, it also offers the chance to go into depth on a subject you’re passionate about. 

This series could be images with text, blog posts, or short videos. 


Blog Posts

Long form content is an excellent way to offer your social media followers more. Each social media platform has its limitations; think twitter’s character count, TikTok’s video length, or the general attention span of everyday users. A blog however, is something you have full control over that allows you to explore your ideas in depth. 

Blogs also offer a bit of a content generation hack. Say you write a 1000 words on a topic. Within that blog, there will be at least 5-10 quotable sentences or paragraphs. Pull these pieces out, place them on a tiled image or use them as the caption for a photo on instagram and suddenly you’ve got a number of posts ready to go on a given topic. 

Be sure to reference the blog you sourced these from, and invite your followers to read it to find out more. 


Final Thoughts

When building a personal brand, the biggest issue is consistency. If you can’t post quality content on a regular basis, you’ll struggle to build an engaged audience. Making time to create content, especially when you aren’t able to do it full time, is tough. 

Don’t worry though, we’ve got you covered. At 99social we offer cheap social media management from as little as £99 per month.

Get in touch today to find out more, and don’t forget to follow us on Twitter for social media news, tips and advice.

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