Last year, we Brits spent an incredible £850 million on Valentine’s Day, buying gifts for our loved ones, whether that be chocolates, romantic nights away in luxury hotels, or something more extravagant.
As a small or medium-sized business owner, it’s important that you capitalize on the day if you want to generate sales and spread the word about your brand.
Social media is one of the best ways to promote your small business during seasonal events, and so below, we’ve rounded up social media post ideas to consider this Valentine’s season.
Wish followers a Happy Valentine’s Day
Let’s start with the most obvious one.
Create a custom graphic with love hearts and pinks and celebrate the day with your followers. It makes sense to get involved, even if you’re not in an industry that could benefit from a Valentine’s push.
You could change your profile picture, share some humorous loved-up GIFs and images, or make fun of the day if you’re not at all romantic. There are no rights and wrongs here – Valentine’s is just a bit of fun!
If you’re feeling really cheeky, you could even create a Valentine’s Day card for your clients to let them know you’re thinking of them. Again, letting your hair down and having some fun can help you stand out and generate some likes and retweets.
Go with the flow and create something that you think your audience would like – or if you’re lazy, use this one below.
Feel free to use this graphic to share with your followers on Valentine’s Day.
Promote your Valentines-inspired offers
Whether you run a florist, a bakery, or an e-commerce store that sells gifts and trinkets, start shouting about your wares in the run-up to Valentine’s Day.
People are always looking for something unique to give to their friend or partner, and the more you spread the word about your products, the more likely they are to be found by potential customers.
Schedule posts for peak times on social media, like on an evening when couples are watching First Dates.
You should think about making custom graphics or recording videos so you can show off your products to your followers.
If you’re struggling to generate any interest, offer coupons or discount codes, or remind people that you offer free next day delivery for last-minute gifts.
This greenhouse restaurant shared a special Valentine’s Day offer with a delicious picture.
Have some fun in the office
It pays to keep it lighthearted on Valentine’s Day, so let your hair down and have some fun in the office.
Take pictures of your staff holding onto love hearts or roses, and share them with your followers to add some personality to your social channels and humanize your brand.
Perhaps one of your staffers receives a bouquet of flowers, or you decide to bring in some chocolates to share with your team?
Get everyone involved and remember that every fun activity is an excuse for a social media post.
There’s no excuse not to keep your followers updated, and the more you show off your team and office or store, the more likely people are to engage and remember your brand when it comes to buying something you offer.
This company shows off their Valentine’s charity stand. Looking good!
Take a different approach
Finally, remember that Valentine’s Day is not always the most exciting time of year for some people.
If you’re a divorce lawyer or undertaker, for example, then you should consider writing a sensitive post this Valentine’s Day that lets people know you’re thinking of them.
An ‘anti-Valentine’s strategy could help you win favour with new clients, too, provided you’re sensible and don’t cross the line. Planning in advance here is key if you want to succeed.
This divorce firm sends followers to a blog post on their website, where they’ve put together some tips on how to handle Valentine’s Day. Send people to a news article if you don’t have the time to write your own article, or create some custom graphics with coping tips.
Let 99social be your love
At 99social, we offer social media management UK based, designed to free up your time and help you keep your Twitter, Facebook, LinkedIn and Instagram account ticking over.
If you’d like to find out more, don’t hesitate to get in touch with the team, who will be more than happy to discuss a custom plan to suit your needs. If we don’t speak to you beforehand, have a very Happy Valentine’s Day!