99social, Author at 99social

White label social media vs in-house team: which is more profitable?

Published by 99social | Social Media Tips for Small Businesses If your agency is seriously considering adding social media management to its services, at some point you will face a fundamental question: do you build the capability in-house, or do you outsource the...

Posting the same content across different platforms: why it usually makes sense

There is a persistent piece of advice in social media circles that you should create completely unique content for every platform. Custom copy for Instagram, different copy for LinkedIn, a separate approach for Facebook, a totally distinct strategy for TikTok. The...

What to do if you can’t be bothered to manage your company’s social media

Here is a thought that most social media advice will never acknowledge: a lot of small business owners do not want to do their social media. Not because they are too busy, though that is true too. Not because they do not see the value, though they may have doubts. But...

Why event planners need to be on Instagram and post ideas to get started

Event planning is sold on vision and proven on execution, and Instagram is the ideal platform for demonstrating both. Clients commissioning an event planner need to feel confident before they hand over control of an occasion that matters deeply to them, and a...

Short Form Content Ideas for Subscription Box Businesses

Subscription box businesses are perfectly positioned for social media. The element of surprise, the joy of unboxing, and the curated selection of products combine to create content that is naturally engaging, shareable, and aspirational. The challenge is building the...

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