No-nonsense paid ad management
Facebook, Instagram, TikTok and LinkedIn. Let's do this!
Targeted campaigns built to convert, managed by real people. Management is 20% of your ad spend, from £150+VAT per campaign.
- No contracts
- You own your ad accounts
- Real people, not bots
Paid advertising that works from day one
Organic social media is brilliant for building brand awareness over time, but sometimes you need results faster. Paid advertising puts your business in front of the right people immediately, targeting them by location, age, interests and behaviour so your budget goes exactly where it should.
Our management fee is a simple 20% of your ad spend, with a minimum of £150+VAT per campaign. It gives small businesses professional paid ad management without the inflated agency price tag.
- Strategy, creative and targeting handled for you
- Ongoing optimisation to get more from your budget
- Monthly rolling, with no contract
The big social networks
Affordable paid ad management across Facebook, Instagram, LinkedIn and TikTok, putting your products and services in front of the right audience.
No commitment
Business can change at the drop of a hat. We don't tie you into contracts, with monthly rolling plans across all of our paid ad services.
Designed to convert
Paid ads built to grow followers, boost brand awareness, drive sales and find warm leads from day one.
Advertising across the platforms that matter
Start on one or two and scale from there. We'll advise on which platform is most likely to work for your business.
Best for leads and sales
Precise targeting to reach the right people, whether you want website traffic, leads or sales.
Best for visual brands
Thumb-stopping creative for product and lifestyle brands that turns browsers into buyers.
Best for Gen Z
Short-form video ads that feel native to the platform, rather than disruptive.
Best for B2B brands
Sponsored content and lead forms that put you in front of the right decision makers.
How our paid ad management works
Simple, transparent and handled by real people.
Step 1
Talk to us
Tell us about your goals and budget. We will be upfront about what your budget can realistically achieve.
Step 2
We plan and build
We handle the strategy, targeting, copywriting and design, all set up in your own ad accounts.
Step 3
Launch and learn
Your campaigns go live. The first few weeks test audiences and creative to find what works best.
Step 4
Optimise and scale
We keep refining your campaigns and scale what works. Most clients see strong results within four to eight weeks.
Real results from real campaigns
Two recent paid ad campaigns we've run. Client names kept private, numbers kept honest.
A community and media brand for Airbnb and short-term rental hosts
- A free guide for every host problem, each with its own audience
- Countries split out so the cheapest market got the budget
- Copy and angles tested head to head, not guessed
Read the full story
The goal
Grow an audience of real, active hosts across several countries. Every host who downloads a guide joins the audience, which adds value for the brand's industry sponsors.
What we did
We built campaigns around five free downloads, each solving one specific problem: an all-round hosting playbook, a direct booking checklist, a pricing guide, an OTA listings guide and a timely World Cup guide. Each had its own targeting, so a host worried about pricing saw the pricing guide, and every new host arrived with a known interest.
Two weeks in, we split South Africa from the rest of the world. It was far cheaper, with the main guide costing £0.83 per lead there against £2.67 elsewhere, so we weighted the budget to where it worked hardest.
Every campaign used Meta's native lead forms, so hosts signed up without leaving Facebook or Instagram. Longer, more detailed copy brought in 83 leads at £1.20 against 38 at £2.46 for minimal text, on the same budget. A fresh angle cut the World Cup guide's cost per lead from £8.74 to £2.72.
The results
1,078 hosts signed up from £1,762.60 of ad spend, an average of £1.64 each. The campaigns delivered around 238,000 impressions and reached over 75,000 people, with the best guide alone bringing in 603 sign-ups at £1.20 each.
An award-winning, family-run bike tour company in Edinburgh
- Structured creative test across four ad formats
- Budget moved behind the clear winner, drone footage
- Fast move on a World Cup travel trend in the US
Read the full story
The goal
Drive direct tour bookings from tourists planning a trip to Edinburgh, from the UK and abroad, on a tight daily budget.
What we did
We ran the campaign as a proper creative test: drone footage of the tour routes, static images, standard video and further booking variations, each given a fair run. The drone footage was the clear winner, showing people what the tour actually feels like in a way a photo can't. It earned an above-average quality ranking from Meta, so we put over half of the budget behind it and held the weaker formats back.
We kept frequency between roughly 1.6 and 2.9, so people saw the ads enough to remember them without tuning out.
With Scotland at the 2026 World Cup in America, we spotted interest in Scotland rising among US audiences. American visitors were already a big part of the customer base, so we moved quickly to target that interest and keep the business top of the list for anyone planning a trip.
The results
£5,704 of ad spend delivered over 1.1 million impressions, with the drone ad reaching nearly 367,000 people on its own. The campaign is still running and continues to drive bookings.
Simple, transparent pricing
Two costs, always explained upfront. No hidden fees and no contracts.
Minimum £150+VAT per campaign. For example, a campaign spending £2,000 a month costs £400+VAT to manage.
- Campaign strategy and planning
- Audience targeting
- Ad copywriting and graphic design
- Short-form video for TikTok and Reels
- Ongoing testing and optimisation
- Monthly rolling, no contract
Your ad budget goes straight to Facebook, Instagram, TikTok or LinkedIn, and is completely separate from our fee. You can start with a modest budget, and we will always recommend a realistic starting point for your industry and goals.
Your ad accounts stay yours, even if you stop working with us.
Work out your monthly cost
Choose your monthly ad budget
Based on one campaign. Spending more, or running several? We'll give you an exact quote.
Frequently asked questions
Do I need a big budget to get started with paid ads?
Not at all. You can start seeing results with a modest ad spend. We'll always be upfront about what your budget can realistically achieve and recommend a starting point based on your industry and goals. Generally speaking, the more you invest in ad spend, the faster you'll see returns, but we work effectively with budgets of all sizes.
Is my ad spend included in the management fee?
No. The management fee covers the work our team does to plan, create and optimise your campaigns. Your ad spend is paid directly to the platform (Facebook, Instagram, TikTok or LinkedIn) and is separate. Our fee is 20% of your ad spend, with a minimum of £150+VAT per campaign. We'll always be clear about both costs upfront.
How quickly will I see results?
Unlike SEO, paid advertising can generate results from the moment your campaigns go live. That said, the first few weeks of any campaign are typically a learning phase where we test audiences and creative to find what works best. Most clients start seeing strong, consistent results within four to eight weeks.
Do you create the ad creative, or do I need to provide it?
We handle the full creative production, including copywriting and graphic design. On TikTok and Instagram Reels, we also produce short-form video content. If you have existing brand assets or creative you'd like to use, we're happy to work with those too.
Can I run ads on just one platform?
Yes. You don't need to advertise everywhere at once. We often recommend starting on one or two platforms and scaling from there once we know what's working. We'll advise on which platform is most likely to deliver results for your business.
What happens to my ad accounts if I cancel?
Your ad accounts remain yours. We set everything up under your own Business Manager account, so you always keep full ownership and access to your campaigns and data, whether or not you continue working with us.
Is there a contract?
No. Like all 99social services, our paid ad management is monthly rolling with no minimum contract.
Can I combine paid ads with social media management?
Absolutely, and the two work brilliantly together. Organic content builds trust and keeps your profiles active, while paid ads put you in front of new audiences quickly. Get in touch to ask about combining services.
Arrange a chat
Tell us what you'd like to achieve, which platforms you're interested in and roughly what budget you have in mind. We'll come back with honest advice on the best place to start.
Please note we don't respond to unsolicited sales outreach.
