Running an events business can be hard work.
Whether you develop your own events, like business networking events or community events, or you offer events as a service to your clients, finding ways to grow your audience and get more people to buy from you can be tough.
One of the best ways to build your presence and generate additional ticket sales and enquiries is through social media, so below, we’ve put together some social media post ideas for events businesses. Read on if you’re ready to take your business to the next level…
Live blog during events
During an event, it can be tough to take a step back and snap a couple of photographs, but doing so is important for building your portfolio and showing potential clients what they’re missing out on.
Whether you’re hosting a charity fun run or a private function for an exclusive client, consider tweeting along during the event to give people who aren’t there some updates.
Not only does this populate your social media feeds with lots of great material, but it plays on FOMO – the fear of missing out – and will make your followers more likely to attend future events.
And for businesses, seeing you host an event that looks busy and delivers results will put you at the top of the list when they’re next looking to plan their own event, so it works both ways.
Get guests to tweet along with you
As well as tweeting along during an event, ask attendees to post their own content on social media.
You can start by choosing a hashtag that’s short, memorable and easy to understand, and including it on all of your promotional materials like flyers, banners and videos.
Being as consistent as possible is key, and if enough people tweet along, you may even trend on Twitter.
You can give people an incentive to include your hashtag in their social media posts, whether you offer a prize at the end of the evening or even set up a branded photo booth featuring your company logo or hashtag.
Once the event is over, you’ll potentially have hundreds of social media posts that you can use as “social proof” – and as we all know, user-generated content is powerful and can set you apart from other events businesses, so it’s worth putting in the effort.
Create Facebook Events
Another way to get more people interested in your upcoming events is to post them as Facebook Events.
This allows attendees to share their excitement and publicly declare that they will be in attendance, and it makes it easier for people to invite their friends and boost visitor numbers.
You could run a ‘refer a friend’ scheme where patrons get a half-price ticket if they bring a friend with them, or you could offer extras, like VIP tables or a free drink to everyone who shares the Facebook event on their timelines.
There are lots of ways that you can get your followers involved and boost the presence of your event, but giving away freebies and offering ‘carrots’ is often the cheapest and most effective way of ensuring your event is a success.
Create great content
It’s important that you tailor your content to each individual social network.
Keep in mind that each network has its own style and audience and that something you post on Twitter might not be appropriate on LinkedIn.
Twitter posts should be short and sweet, whereas, on LinkedIn, you’ll be appealing to a professional audience and should adapt your language accordingly.
Post about your upcoming events, tell people what they could be missing out on, and don’t be afraid of being too promotional.
If you are going to go full steam with promoting, though, you should balance your content by sharing other posts, like GIFs, memes and articles not related to your upcoming event.
If you’re overly promotional, people will likely unfollow from your feed.
Another way to boost engagement is to include videos and images in your posts.
Not only are these posts more engaging than text-only posts, but they’re fun, and show off your previous events.
Include photographs of your guests having a great time, or create custom graphics and promote the benefits of attending your event (meet new people, learn new skills, cheap alcohol).
Post reviews and testimonials
You’ll likely have a boatload of reviews and testimonials from satisfied customers or attendees, so use these when you’re promoting your events on social media.
You could create graphics using tools like Canva or Photoshop, or record people sharing their thoughts at your events.
If you haven’t held one for a while, then take to TripAdvisor, Google or Facebook to read the reviews people have posted about you, and repurpose them into fresh social media posts.
We know that running an events business can be hard work, and after finding venues, selling tickets and booking entertainment, you’ll probably not have the time to work on your own social media campaigns.
That’s where we come in. At 99social, we offer cheap social media management from as little as £99 per month. Get in touch today to find out more.