Businesses operating in visual industries such as glazing can really benefit from including social media as part of their digital strategies, particularly when using visual-based platforms such as Instagram or Pinterest. These networks can be excellent places to not only reach out to new audiences, but also nurture relationships with former customers, and turn them into advocates who share your content and recommend your service.
But if you’ve never dabbled in social media before, it can sometimes be tricky to know where to start. The good news is that we’re here to help. We offer affordable social media management for window fitters to help them succeed in the social space.
Unsure what to post? Here’s what’s working well for our glazing clients…
Tie in to events and holidays
Social media posts that tie into calendar events and holidays can work great for window fitters because they resonate with audiences at the right time. When people start thinking about having the family round for Christmas dinner or hosting summer get-togethers in the conservatory, they’re also thinking about getting the home ready to receive guests. For some, this may mean replacing foggy glazing or upgrading outdated designs. Posts that tie into these events can help you engage at the right time.
Tying into events – like the summer holidays – can encourage people to make an enquiry.
Before and afters
Before and after photographs are essential for window fitters, and social media is the perfect place to share these images to ensure they’re achieving maximum reach and, therefore, maximum impact. Whether it’s replacing old glazing or putting windows and doors into a new build home or recent extension/conversion, before and after posts highlight your expertise, and show off the true range of your skills and talents. These pictures can also provide inspiration to your followers, and encourage them to call you.
Show off your craftsmanship and encourage consumers to choose you for new windows and doors.
Downloads
Have you considered using your social media posts to share any free downloadable content that you’ve created for your website visitors? Social media users love a good freebie, so social platforms are a good place to promote things like your guide to choosing windows, or your guide to creating a more energy-efficient home. If you don’t already own this type of content, it’s definitely worth whipping something up. Guides like this can help inform potential customers and help them make smarter decisions.
This Indian firm has developed an augmented reality app that allows users to see what new windows and doors could look like in their homes.
Product highlights
While it’s important to promote your fitting experience and expertise, it’s also vital to ensure you’re promoting your products, too. Use your social media posts as opportunities to show off your products, build excitement for new ranges, or even talk about some of the advancements in window and door glazing that are taking place. Sometimes, people don’t know exactly what they want until they see it, so highlighting best selling products or more unusual glazing options can help you to seal the deal.
Highlight your products and keep it seasonal – patio doors for summer, new windows and doors for winter.
Reach out today to see how 99social could help you with social media management.