2018 was a strong year for UK bars and pubs, with consumers spending an eye-watering £18.1 billion thanks to the World Cup and the warm summer.
But with the number of UK pubs on the decline, it’s important that you work hard to stand out and buck the downward trends.
The weak pound is causing profits to slide, and the UK’s departure from the European Union could increase costs and lead to staff shortages, and so finding new ways to get ahead of the competition and become the pub in your local area is important.
As well as offering great food and drink at an affordable price and keeping your pub looking its best, you should invest in a marketing strategy. One of the best ways to market a pub is through social media.
Below, we’ve put together some social media tips and tricks for UK bars and pubs. Do let us know what you think of this infographic on Twitter using @99socialUK, and check back soon for more.
Take pictures of your dishes
New figures show UK bars and pubs are making more money from food sales than their drinks, so promote your dishes and share images from the kitchen. The chances are you’ve got some delicious items on your menu – shout about them, and you’ll have a pub full of hungry punters in no time at all.
Talk about your drinks
If you’ve got a limited edition ale on draught, or you’re trying some new wines, then let people know. The more you scream and shout about your drinks, the more likely you are to pique people’s interest and encourage them to check you out. Use images and videos to maximise engagement and excitement.
Shout about your events
If you’ve got an upcoming murder mystery event or pub quiz, then let people know in advance. Create custom graphics or share images from previous events, and direct people to an Eventbrite page or Facebook Event where they can register their interest and buy tickets. Be loud and people will listen.
Get punters involved
Whether you’re hosting a karaoke night or a fancy dress party, ask your patrons to share images on social media and tag you in them. User-generated content is a great way to show your followers that you’re a popular and respected establishment and can help you to stand out from other local pubs and bars.
Add a personal touch
Don’t try to be corporate if you’re a family-run business. Be proud of your roots and your business, and add a personal touch to your posts. Selfies, videos of your staff, and a fun and quirky brand personality can all help you find followers and take your business to the next level on social media.