As we all know, social media has become an essential marketing tool for businesses in the 21st century. Social media marketing can have an enormous reach for businesses like theatres and music venues. If you want to make sure that all of your events are jam-packed and all your tickets sell out in mere minutes, check out our top tips for effectively promoting and growing your business on social media.


Promote upcoming events

This may seem like an obvious one, but for optimum marketing results, you really need to make sure you get it right and keep it consistent. Promote your events across all of your social media platforms, ideally at the same time, and get into a routine with it. You could even schedule posts for reoccurring events. Make sure your followers can access a link to directly book from those posts so that they don’t have to go looking elsewhere and you risk losing them somewhere along the way!

Let the world know about your upcoming events.


User-generated content

User-generated content is a great way to spread the word about your theatre or music venue. After all, it’s the fans that really make it what it is, right? Encourage all visitors and fans of the venue to post about their experience using a custom hashtag, or ask them to tag you into their post to spread the word. Considering that 93% of consumers find UGC to be helpful when making a purchasing decision, it really is a no-brainer to make the absolute most of this type of content.

The rise and rise of the social media influencer is also another area of marketing you should seriously consider tapping into. Despite the stereotypes, they aren’t all just out there promoting teeth whitening products! There are influencers in a variety of fields, and sending some free VIP tickets to someone who has a large following in the area of theatre or music could get you a flurry of new interest when they post about their great experience at your venue.

Encouraging user-generated content is a great way to drive engagement and piggyback off your customers’ audiences.


Videos and live streaming

A great way to get people interested in your venue is to give them a real-life taste of the experience. Yes, images and text are great, but nothing really tells a story like a sound and video. You could even consider arranging live coverage of some of your events that allows people to tune in and experience them from the comfort of their own home (once they have followed you of course!) Additionally, people often like to record their own videos at events to post online, so perform regular searches for content posted relating to your venue and get liking and sharing to really get the word out there. This makes people feel more personally involved with your brand as well.

Previewing upcoming shows through live streams is a great idea.



Everyone loves a competition, and the chance to get something for free will always grab people’s attention. Consider offering free tickets or a VIP experience to an upcoming event. Perhaps get your followers to answer a question related to the event to enter. This will bump up the engagement on your posts, as well as helping to promote it. Even if they don’t win, it’s always fun to join in and have a go! Encourage people to share your post with their friends and family to get as many people as possible involved. Alternatively, let people enter themselves into your competition by sharing or retweeting you. Make sure you announce the winners so that people feel like they could be in for a chance next time around!

Competitions can create a buzz about upcoming events.


Sell the experience

Consider what else you have to offer other than the events themselves. These days people are interested in the whole experience on offer, including food, drinks and anything else exciting that’s going on backstage. Promote deals you have on food and drink or happy hours for example, as well as letting people know that there is the option to upgrade to a VIP experience to get right into the action. Essentially, anything else you have to offer on top of the main events will feel like added value to a customer and could be the reason that they choose your venue over another.

Tell the world about your five-star show.


Harnessing the power of social media can have an enormous impact on your theatre or music venue. Keep fans engaged, promote, promote, promote and most importantly, sell the experience. If you need help with affordable social media management, get in touch with the team at 99social today.

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